It can be easy to get caught up in throwing money at this or that…
Let’s talk about how to stay focused; specifically, when you’ve got a thousand things running through your head that are all supposed to be THE thing that will push your business over the top, right?
The things that all these “experts” are saying you must do to stand out, to get clients to book, to grab attention; this specific thing that you absolutely must do because this person and that person did it and now they’re millionaires.
So let’s chat on this… What a lot of business owners run into, whether they’re following our stuff or that of the gazillion “experts” out there on any variety of subjects, is this feeling of overwhelm, and all these thousands of components that just “need” to be done right now. Because that’s what this person says, and then this other person says something else, and then there’s this other person that gives a totally different idea…and download this checklist and be sure to sign up to get this how-to guide. And before you know it you’re signed up for a 30 email lists and a dozen courses you’ll probably never work through, right? Have you ever gone down that rabbit hole? It’s never-ending!
But is it really ALL important to do right this second? NO! I mean, learning all this stuff is great. Getting new ideas and learning your options is great. But don’t get lost down that rabbit hole to the point that it gets in the way of being productive. And I don’t mean just checking things off a to-do list, but being truly focused on the important things in your business; the stuff that is really going to propel your business forward. The things that are going to get clients in the door. Not some random new app or tech tool that promises the sun and stars. Not spending weeks stressing about the perfect logo. Not working for days creating a complex sales funnel when you’ve not even done the research to see if that sort of thing is going to be valuable to your potential clients, and you can’t realistically project any sort of return on it.
I mean, there are a ton of tools and techniques and tips and tricks you can use to market your practice, improve your operations, and overall make your business better and more successful. But you have to be sure you’re focused on what is the most important thing right this minute. Whether that’s your branding, writing a business plan, creating your marketing materials, designing a website, writing your copy, coming up with your marketing strategy, or implementing some part of your marketing strategy, anything you do…before you start stressing or spending a lot of time devoted to this or that, ask yourself these questions…
What kind of value does this bring to my business? How many hours and/or how much money am I investing into this? Do my ideal clients really resonate with and/or need this? How exactly is this going to grow my business? What’s the projected return on investment? So how many clients can I expect this to yield, or how much money can I expect to make back after covering the expenses? Of all these things, which one is the most important to get done first? And that’s the thing…once you run some numbers and see what’s really valuable to spend this time and money on, then determine which one is going to be best to implement first.
Do one thing at a time. Research it, learn it, make sure you fully understand all the ins and outs, and implement it fully. Then give it time to see how it works, and what the results are. Don’t just jump to the next without really making sure that each part is done and done well all the way to the end. But more importantly than all of these extras…keep your eye on the core of your business and make sure that’s strong before you ever start trying all these extraneous tools and tips. If you don’t have a good foundation and you don’t build that foundation on solid ground, it doesn’t matter how many tools and gadgets and tricks you try.
The core is what makes a business successful. The rest of that stuff is just curtains. Spend your time wisely. Stop going down the entrepreneurial rabbit hole, and focus on the truly important stuff. The core valuable parts of your business. When those are solid, and I mean really solid, then and only then should you even consider all this extra stuff anyway.