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Social Media Isn’t Free

A lot of people regard social media as free advertising. You can get in front of people without paying out any money, right? I mean, you can run ads, but a lot of people choose to stay solely organic and…

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You Are Not Enough…and that’s ok

We’re getting back into the swing of things after my break from doing these weekly blogs and videos, and why not just kick things off with some tough love, right? I know in much of our society right now, especially…

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I’M BACK!

If you’ve kept up with my most recent posts and videos from the end of last year, you know I ended our business membership program and took off the first quarter of 2021 to get some health stuff in order…

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Goodbye For Now

If you watched the video or read the blog from a couple months ago with my big announcement, you know that we’re closing things down – at least for now – so I can focus on getting some health issues…

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Why People Buy

We like to consider ourselves logical beings; that we make informed decisions and come to a conclusion based on facts and figures...but studies show that’s not exactly true. In fact, numerous studies have shown that we make decisions, including purchasing…

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Post-COVID Financial Recovery

It’s no secret that 2020 handed small businesses a horrible deal. Months with no revenue, landlords and utility companies still expecting payment, and extraordinary precautionary measures to take if and when you reopened. Entrepreneurs around the world have emptied their…

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If You Can’t Find Events Make Your Own

A year ago, finding events where you could network, get some personal exposure in your community, build your brand, and speak directly to your audience, that was easy. They were a regular occurrence probably. But now, given the circumstances of…

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Holiday Planning

It’s November, y’all! That means a month of thankful posts all over Facebook and Instagram and about 8 weeks until Christmas! So, what have you got in the works for the holidays? If you haven’t yet, now is the time to…

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Are You Your Own Worst Enemy

There’s a lot of hinderances to growing a business, and those who succeed learn how to navigate through them one way or another. But many entrepreneurs are simply getting in their own way. While you think you’re not guilty of…

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The Biggest Threat to Your Success

It’s easy to get distracted. There’s a thousand things a day that need to get done when business is going well…and when it’s not, there’s still a lot to do. But the biggest threat to your time, money, growth, and…

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When & How to Fire a Client

We all face it at one point or another in our career…  While most clients you’ll see throughout your career will be wonderful, you’ll most likely experience some who aren’t so pleasant to work with. And then there’s that very…

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Important Announcement

This post is going to be a bit different than usual, as I’ve got a pretty big announcement, and quite honestly, this is not the news I’d like to be delivering when I say I have an announcement. I’d much…

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4 Tips on Naming Your Business

I get asked a lot about business names. What name I think is “good” for someone’s business. And I love to work this stuff out with people, I really do. There’s usually a lot of thought that’s went into it;…

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Self-Care or Laziness…which is it!?

Self-care is crucial…we all know that and probably preach it to clients, right? The idea that you can’t pour from an empty cup and whatnot. We see inspirational quotes and great little reminders all over social media that remind us…

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Do You Know Your Client Value

Have you heard the term lifetime value or seen LTV used when talking about business metrics and KPIs? It’s a fundamental metric to understanding the health of your business. It’s going to help you determine what marketing efforts are worth…

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Sell Solutions Not Techniques

If you look at websites, social media pages, and other forms of marketing and promotion for most massage businesses, you’ll find a pretty common focus: techniques. It’s in the services list, in their about section, and even included in their…

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