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How Much Do You Make & Spend Per Massage?

Y’all know I preach on the importance of knowing your numbers, including all your KPIs, or key performance indicators. These are metrics that give you a lot of insight into your business; insights into what’s going right or wrong, and…

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Stop Avoiding The Hard Things

Avoiding your struggles and what frustrates you does not equate to a positive mindset. It’s willful ignorance under the guise of positivity…and it’s going to destroy your business. I see far too many business owners who take self-care and following…

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Setting Boundaries in Your Massage Business

Boundaries are crucial to building and maintaining a strong, successful practice. Without them, we tend to be stressed, feel taken advantage of, and possibly resent not only others, but our business as a whole. To prevent this, we need to…

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Are You Advertising or Marketing?

Many people use the terms marketing and advertising interchangeably, but there are some big differences between the two, and it’s important that you as a business owner understand those differences. While you may think they’re just some business terms, not…

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6 Tips for a Successful Rebrand

The shutdowns and subsequent change-ups in local markets and economies, as well as some serious time to reflect over the last year or so have given a lot of massage therapists a nudge to rebrand their businesses. If you’ve been…

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Using Scarcity Marketing to Get Massage Clients

Scarcity marketing is an approach that can drastically increase your clientele, with relatively little work on your part. It’s not about paying for this or that, spending hours crafting the perfect offer, or your more traditional marketing tactics, but rather…

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