Do you know how to convert those occasional or special occasion massage clients into regulars? You know, those clients that only come when they’re really hurting, or just once a year for their birthday when their spouse buys them…
If burnout and stress have taken over and you’re considering closing your business or otherwise giving up… First, give yourself some grace. You are not a failure because you’re human and need a break. You’re not a failure because you…
In marketing, there’s a fine balance that needs to be struck between sharing some information about yourself to make a connection with your ideal clients, and focusing so much on yourself that you turn off those same people. Remember, everything…
When most people think of a brand, they immediately think of a logo, colors, patterns, graphics, and all that pretty stuff. While the term branding has been used for centuries, what it’s most associated with is ranchers who branded their…
While some people prefer the term 'customer service', I find the term client relations more appropriate and applicable to us in the massage industry. We're not just talking about providing great customer service in the traditional sense, but creating a…
It can be easy to get caught up in throwing money at this or that in hopes it will get you more clients, or overall grow your business and make it better. But do you know if that money is…
One of the biggest factors in determining if you’ll succeed in business, is simple. It all boils down to consistency. It’s not about the newest marketing trend or some magic trick...it’s about being consistent in all aspects of your business.…
I talk with a lot of massage therapists and lately several have said they’re really struggling with social media. What to post? When to post? How often to post? How to get engagement? Where am I going wrong? Is this…
You ever hear someone say “just give a good massage and you’ll get clients” or “I did just fine without a business plan” or “you don’t really need to market…just follow your gut.” Those kind of things can honestly be…
Again this week, I’ve got a bit of a different post for you as this is the last piece of a 7 part series sharing a sneak peek into my new 30-Day Business Transformation program, so it’s video only…
Again this week, I've got a bit of a different post for you as this is part 6 of a 7 part series sharing a sneak peek into my new 30-Day Business Transformation program, so it's video only format.…
Again this week, I've got a bit of a different post for you as this is part 5 of a 7 part series sharing a sneak peek into my new 30-Day Business Transformation program, so it's video only format.…
Again this week, I've got a bit of a different post for you as this is part 4 of a 7 part series sharing a sneak peek into my new 30-Day Business Transformation program, so it's video only format.…
Again this week, I've got a bit of a different post for you as this is part 3 of a 7 part series sharing a sneak peek into my new 30-Day Business Transformation program, so it's video only format.…
Again this week, I've got a bit of a different post for you as this is part 2 of a 7 part series sharing a sneak peek into my new 30-Day Business Transformation program, so it's video only format.…
This isn't the usual blog post I do. Instead, this is part 1 of a 7 part series sharing a sneak peek into my new 30-Day Business Transformation program, so it's video only format. This week is a small…
As a business owner there’s a thousand different hats to wear, and seeing clients is just a fraction of your responsibilities. From marketing to social media management, bookkeeping to laundry, even as a solo therapist there’s a lot to keep…
It’s a common question I see floated around; something to the effect of “A client asked for a discount, what do I do?” This could be in reference to a client who is wanting to come very regularly, someone who…
If I was to open up another massage business, there’s so many things I’d do differently this go around. So much I learned over the years that I’d apply before those doors were even open. I don’t have time to…
While I fully understand the need to get clients in the door quickly, get money flowing into your business so you can, you know, pay the bills, there is a long-game in marketing that is so often frowned upon, but…
Today for y’all, I’ve got what some might consider a little bit of a hot take – I mean, I don’t really think it is, but ya know, the internet.... When you want to bring more massage therapists, an esthetician,…
There’s a lot of you who are renting out rooms and bringing more massage therapists or other healthcare pros into your business on a rental basis. And while this is an awesome business move for a lot of people, there’s…
Business coaches are everywhere it seems right now, with so many offering the moon and stars, some claiming to have some secret formula to success. And while there are some truly amazing business coaches, experts, and teachers out there, there’s…
How many of your clients come back again and again? It’s a lot more cost effective to get clients to come for repeat appointments than it is to constantly try to get new clients in, right? And a steady clientele…
Having worked with a lot of massage therapists, I’m regularly asked to help dig into the numbers of these businesses. That means I need to get a good look at all the finances. So the very first thing I often…
Habits and systems you have in place can make or break a business. You probably have a ton of habits within your massage practice, many of which you just naturally developed as you went along. What you say when you…
In these weekly posts I usually focus on business tips and such for those who are already in business for themselves, although I do know a lot of y’all aren’t quite there yet but are prepping to be. And so…
If you’re constantly trying to get in front of new clients, growing your audience so you can be seen more and more, you might just be falling into a common marketing trap and it often only creates a vicious cycle…
Before you begin putting your business together, or even if you’re years into it and you’re ready to finally take a good hard look at getting things together, it's important to understand how aspects of who you are and how…
It’s one of my favorite times of year, and no it’s not necessarily because of all the Christmas lights and delicious goodies everyone is baking right now, although that definitely doesn’t hurt; in business, it’s time for an end-of-year review…