Business coaches are everywhere it seems right now, with so many offering the moon and stars, some claiming to have some secret formula to success. And while there are some truly amazing business coaches, experts, and teachers out there, there’s…
How many of your clients come back again and again? It’s a lot more cost effective to get clients to come for repeat appointments than it is to constantly try to get new clients in, right? And a steady clientele…
Having worked with a lot of massage therapists, I’m regularly asked to help dig into the numbers of these businesses. That means I need to get a good look at all the finances. So the very first thing I often…
Habits and systems you have in place can make or break a business. You probably have a ton of habits within your massage practice, many of which you just naturally developed as you went along. What you say when you…
In these weekly posts I usually focus on business tips and such for those who are already in business for themselves, although I do know a lot of y’all aren’t quite there yet but are prepping to be. And so…
If you’re constantly trying to get in front of new clients, growing your audience so you can be seen more and more, you might just be falling into a common marketing trap and it often only creates a vicious cycle…
Before you begin putting your business together, or even if you’re years into it and you’re ready to finally take a good hard look at getting things together, it's important to understand how aspects of who you are and how…
It’s one of my favorite times of year, and no it’s not necessarily because of all the Christmas lights and delicious goodies everyone is baking right now, although that definitely doesn’t hurt; in business, it’s time for an end-of-year review…
The other day I was having a conversation with a newer friend and we got to talking about the massage industry, and she said something to the effect of “isn’t it weird just….doing that, like rubbing on naked people.” And…
It’s officially the holiday seasons, which means it’s gift card season for many of you. I’ve talked about all kinds of things concerning gift cards sales before, but one thing I think is really important and I want to discuss…
I shared an old video and blog the other day over in our Facebook group and it got some good conversation going about defining success by a number. And this is probably going to be a little ranty, with some…
Y’all know I preach on the importance of knowing your numbers, including all your KPIs, or key performance indicators. These are metrics that give you a lot of insight into your business; insights into what’s going right or wrong, and…
Your business’ website is one of the most important parts of your digital presence; it’s what’s going to be the first impression of your business for many of your potential clients, so it needs to be effective. So here’s 2…
While a lot of people might think blogging is dead, it’s not. I’m not saying you need to have this massive blog with posts every day and ads everywhere or any of that, like you’re suddenly a full-time blogger. But…
How many of your clients are real, hardcore fans? I mean the kind that are booking an appointment the minute they know you have an opening, the kind that won't hesitate to pay more, tip more, tell their friends to…
We're now in the 4th quarter of 2021 and that means if you haven't yet, it's time to do a quarterly review of your business. This is kind of like a checkup you’d get at the doctor. We want to…
Avoiding your struggles and what frustrates you does not equate to a positive mindset. It’s willful ignorance under the guise of positivity…and it’s going to destroy your business. I see far too many business owners who take self-care and following…
Warning…this is another tough love session today, so if you're not in the mood, move along. If you’ve been working on your business cards, or trying to design the perfect logo, or word the perfect little email, or anything like…
How do you start taking control of your finances when you've just been winging it all this time? I've talked to a lot of business owners who don't have a good grasp of their numbers and have been just coasting…
If you follow me on Facebook and Instagram, you probably saw last week that most of my content was removed because someone was reporting all my stuff and my website. It’s since been corrected and it’s all back, thankfully, and…
Many massage therapists get caught up in marketing and advertising, just trying to get clients in the door and hopefully keep them coming back. But what if that’s not working? What if all your efforts don’t seem to be paying…
Boundaries are crucial to building and maintaining a strong, successful practice. Without them, we tend to be stressed, feel taken advantage of, and possibly resent not only others, but our business as a whole. To prevent this, we need to…
Many people use the terms marketing and advertising interchangeably, but there are some big differences between the two, and it’s important that you as a business owner understand those differences. While you may think they’re just some business terms, not…
Anyone can put words to page, but few have a natural talent for stringing them together in a way that grabs the reader’s attention and makes them want more, or better yet, makes them want to book an appointment with…
It’s yet another tough love session today guys. A whole lot of business advice thrown around is solely centered on getting clients in the door and getting a full book. I mean, a common question I see all the time…
If you’re looking for business advice, there’s about a gazillion articles and books filled with all kinds of tips and tricks that promise to skyrocket you to success. As a business owner, it’s easy to grasp onto these things and…
You can’t build a business on one-off massage clients. It just doesn’t work. I mean, even tourist areas rely on some local and repeat clientele. And if you’re not in a heavily touristy area, you have to get at least…
When you’re going to be bringing someone into your business, in whatever capacity that may be, it can be easy to solely pay attention to their skill-set pertaining to the job you’re hiring them for, right? If you’re bringing on…
The shutdowns and subsequent change-ups in local markets and economies, as well as some serious time to reflect over the last year or so have given a lot of massage therapists a nudge to rebrand their businesses. If you’ve been…
I did a basic overview on this topic in a video and post a long time ago, but it bears repeating and I want to expand on it a bit as I still see this all the time. Stop asking…