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Are You Advertising or Marketing?

Many people use the terms marketing and advertising interchangeably, but there are some big differences between the two, and it’s important that you as a business owner understand those differences. While you may think they’re just some business terms, not…

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6 Tips for a Successful Rebrand

The shutdowns and subsequent change-ups in local markets and economies, as well as some serious time to reflect over the last year or so have given a lot of massage therapists a nudge to rebrand their businesses. If you’ve been…

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Using Scarcity Marketing to Get Massage Clients

Scarcity marketing is an approach that can drastically increase your clientele, with relatively little work on your part. It’s not about paying for this or that, spending hours crafting the perfect offer, or your more traditional marketing tactics, but rather…

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7 Tips for Hiring in Your Massage Practice

So you’re finally ready to hire, to bring on more massage therapists, a receptionist, other bodyworkers, service pros, or healthcare providers. Whatever their skills and whatever type of massage business you’re looking at growing, there are some critical steps to…

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Niche Down on an Experience Not a Modality

A lot of massage therapists talk about niching down, focusing on a specific modality or style of work or something along those lines. You know, prenatal therapists, oncology therapists, pain management therapists, that sort of thing. That’s wonderful, and I’m…

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Persuasion vs Manipulation in Your Massage Marketing

Marketing can be difficult for many business owners, and massage therapists are no different. Most therapists who struggle to market themselves are worried about coming across as salesy or desperate, and that’s perfectly understandable. But I’ve got news for you;…

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Social Media Isn’t Free

A lot of people regard social media as free advertising. You can get in front of people without paying out any money, right? I mean, you can run ads, but a lot of people choose to stay solely organic and…

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The Key to Business Success is Self-Discipline

Grit, determination, hustle, drive, whatever you want to refer to it as, it all comes down to self-discipline; the ability to control yourself. Whether it's saying no to dessert or getting your budget done, there's all kinds of stuff in…

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You Are Not Enough…and that’s ok

We’re getting back into the swing of things after my break from doing these weekly blogs and videos, and why not just kick things off with some tough love, right? I know in much of our society right now, especially…

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I’M BACK!

If you’ve kept up with my most recent posts and videos from the end of last year, you know I ended our business membership program and took off the first quarter of 2021 to get some health stuff in order…

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Goodbye For Now

If you watched the video or read the blog from a couple months ago with my big announcement, you know that we’re closing things down – at least for now – so I can focus on getting some health issues…

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Why People Buy

We like to consider ourselves logical beings; that we make informed decisions and come to a conclusion based on facts and figures...but studies show that’s not exactly true. In fact, numerous studies have shown that we make decisions, including purchasing…

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Post-COVID Financial Recovery

It’s no secret that 2020 handed small businesses a horrible deal. Months with no revenue, landlords and utility companies still expecting payment, and extraordinary precautionary measures to take if and when you reopened. Entrepreneurs around the world have emptied their…

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If You Can’t Find Events Make Your Own

A year ago, finding events where you could network, get some personal exposure in your community, build your brand, and speak directly to your audience, that was easy. They were a regular occurrence probably. But now, given the circumstances of…

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Holiday Planning

It’s November, y’all! That means a month of thankful posts all over Facebook and Instagram and about 8 weeks until Christmas! So, what have you got in the works for the holidays? If you haven’t yet, now is the time to…

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