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How to Switch to Client-Centered Language

In marketing, there’s a fine balance that needs to be struck between sharing some information about yourself to make a connection with your ideal clients, and focusing so much on yourself that you turn off those same people. Remember, everything…

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Effective Client Relations

While some people prefer the term 'customer service', I find the term client relations more appropriate and applicable to us in the massage industry. We're not just talking about providing great customer service in the traditional sense, but creating a…

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Consistency in Business

One of the biggest factors in determining if you’ll succeed in business, is simple. It all boils down to consistency. It’s not about the newest marketing trend or some magic’s about being consistent in all aspects of your business.…

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