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Post-COVID Financial Recovery

It’s no secret that 2020 handed small businesses a horrible deal. Months with no revenue, landlords and utility companies still expecting payment, and extraordinary precautionary measures to take if and when you reopened. Entrepreneurs around the world have emptied their…

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If You Can’t Find Events Make Your Own

A year ago, finding events where you could network, get some personal exposure in your community, build your brand, and speak directly to your audience, that was easy. They were a regular occurrence probably. But now, given the circumstances of…

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Holiday Planning

It’s November, y’all! That means a month of thankful posts all over Facebook and Instagram and about 8 weeks until Christmas! So, what have you got in the works for the holidays? If you haven’t yet, now is the time to…

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Are You Your Own Worst Enemy

There’s a lot of hinderances to growing a business, and those who succeed learn how to navigate through them one way or another. But many entrepreneurs are simply getting in their own way. While you think you’re not guilty of…

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The Biggest Threat to Your Success

It’s easy to get distracted. There’s a thousand things a day that need to get done when business is going well…and when it’s not, there’s still a lot to do. But the biggest threat to your time, money, growth, and…

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When & How to Fire a Client

We all face it at one point or another in our career…  While most clients you’ll see throughout your career will be wonderful, you’ll most likely experience some who aren’t so pleasant to work with. And then there’s that very…

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Important Announcement

This post is going to be a bit different than usual, as I’ve got a pretty big announcement, and quite honestly, this is not the news I’d like to be delivering when I say I have an announcement. I’d much…

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4 Tips on Naming Your Business

I get asked a lot about business names. What name I think is “good” for someone’s business. And I love to work this stuff out with people, I really do. There’s usually a lot of thought that’s went into it;…

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Self-Care or Laziness…which is it!?

Self-care is crucial…we all know that and probably preach it to clients, right? The idea that you can’t pour from an empty cup and whatnot. We see inspirational quotes and great little reminders all over social media that remind us…

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Do You Know Your Client Value

Have you heard the term lifetime value or seen LTV used when talking about business metrics and KPIs? It’s a fundamental metric to understanding the health of your business. It’s going to help you determine what marketing efforts are worth…

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Sell Solutions Not Techniques

If you look at websites, social media pages, and other forms of marketing and promotion for most massage businesses, you’ll find a pretty common focus: techniques. It’s in the services list, in their about section, and even included in their…

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8 Things I Wish Massage School Had Taught Me

It’s a common complaint among massage therapists…massage schools need to teach this, this, and that. And yeah, there’s all kinds of stuff that “should” be taught in massage school. And let me first say, before anyone starts writing some argument in the comments this early…

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Answering a Few Questions From My Inbox

I’ve gotten a lot of questions about reopening after the shutdown so I thought I’d just compile them here so if you have the same concerns, we can cover it all at once.   Between emails, Facebook messages, texts, and phone calls, I’ve…

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Creating Your New Normal

In many areas, things are going to be opening back up soon. Whether your region is going about it slowly or opening the floodgates, so to speak, it’s time to consider what that looks like for you. And while there’s…

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How To Be Brave In Your Business

Have you ever felt scared while running your business? If you’re like most, the answer is a resounding yes. I mean, business is scary, right? There’s risk and huge unknowns at every turn, especially when you’re starting out and during…

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