Are These Really New Sanitation Guidelines???
Y’all…I’m giving a little bit of tough love today. It might be a little more on the tough part than the love part, but it’s because I love y’all. So let’s talk about some things I keep seeing over and…
Creating Your New Normal
In many areas, things are going to be opening back up soon. Whether your region is going about it slowly or opening the floodgates, so to speak, it’s time to consider what that looks like for you. And while there’s…
How To Be Brave In Your Business
Have you ever felt scared while running your business? If you’re like most, the answer is a resounding yes. I mean, business is scary, right? There’s risk and huge unknowns at every turn, especially when you’re starting out and during…
10 Ways to Use Slow Times to Grow Your Business
Things are a bit crazy right now with the current COVID-19 circumstances and our industry being put in a standstill, but I thought this would be a good time to take a look at how to use slow times strategically…
Reorienting Your Goals
We’re in a unique time right now. Business as usual has stopped and you probably have a bit more time on your hands right now. You may be like many and making massive to-do lists and setting big goals for…
Making it Through the COVID-19 Shutdown
Many, if not all of you are out of work right now. Worldwide, our industry is almost entirely at a standstill. The financial toll this is going to take on businesses is excruciating. And while the stimulus plan was just…
Are You Working Yourself Out of Business
There’s a struggle that a lot of massage therapists face when we’re focused on clinical work and “fixing” a client’s pain…how do you build a business based on repeat clientele when they don’t need “fixing” anymore? So, a client comes…
How Dependence Can Grow or Kill Your Business
Are your clients dependent on you? Do they know when it’s been too long between massages and automatically know that’s what they need? You can’t build a business on one-off massage clients. It just doesn’t work for most of us.…
The 3 Stages of a Difficult Client
Let’s look at the 3 stages the typical difficult client goes through, and if not handled at the first stage, it’s only going to be progressively harder to curb that behavior in the next stages. STAGE ONE Pushing Boundaries We’ve…
Forget the Standard!
Let’s talk about some standard stuff in the industry, and why I think you ought to throw some of it out the window. In this industry, there’s a lot of things that are considered standard or customary. We can look…
Adding Community Events Into Your Business
If you haven’t already, you may want to consider adding in some sort of community events to your practice, like workshops and classes, things like that. So let’s look at if this is a good fit for your business and…
If You Want to Change Your Business, Change Your Habits
Let’s talk habits, specifically, how you can change your business by changing your own habits. If you think about your daily activities, the majority of them are probably habitual or at the very least, built around your habits. You have…
The 8 Types of Insurance Your Business Needs
Let’s talk about insurance. Maybe not the most exciting topic, but one you do NOT want to avoid. So let’s make this short and sweet. When you own a business, there are numerous risks involved. Some you can prepare for,…
Do You Need a Facebook Group for Your Business
There’s been some big changes with Facebook recently and it’s really taking a toll on businesses. You see, Facebook decided that they’ll be focusing on groups, showing more posts from groups to people than they will all those posts from…
How to Grow Your Business on a Budget
I thought we could talk a bit about growing your business even when money is tight. I know a lot of you would love to get more clients, would love to bring in more revenue, would love to expand to…
3 Reasons for Cash Flow Problems
Let’s talk cash flow…specifically the 3 reasons you might be having a cash flow problem. Cash flow is a simple accounting principle. Cash flows into your business (revenue) and cash flows out (expenses). If there’s more cash flowing in than…
Why I Never Raise Prices on Existing Clients
I wanted to talk to you today about the idea of honoring your price on existing clients indefinitely. That means raising your prices ONLY for new clients and why this is the approach I took in my practice, and you…
Stop With The Nonsense Marketing
As we close out 2019, I wanted to help finish the year by giving you a little tip for moving forward into 2020. Stop with all the nonsense marketing tricks and go back to the basics. I don’t know about…
Tips for a Successful Holiday Season
We’ve only got about 2 ½ month until Christmas! I know you might think it’s early, but in this industry, the earlier you prep for the holiday season, the better off you’ll be. So, let’s look at some ways you…
What You Need to Know About HIPAA
Today, we’re talking HIPAA, because there’s a lot of confusion out there about it. First, let me note, this video/blog is specific to USA laws and regulations. If you live outside the US, please refer to your local laws regarding…
How to Know If Your Business is Really Healthy
Today we’re going to dive deep and talk numbers, and before you click away because I know some of you just thought “nope, ain’t doing it! I hate that part of business” or whatever…sorry, but if you want to be…
Stop With the 6-Figure B.S.
Today we’re going to tackle this 6-figure goal that so many therapists seem to be touting as the be-all-end-all of success, and why I think this approach is B.S. It seems like the massage industry is getting more and more…
5 Reasons You’re Not Getting Massage Clients
I’ve got a little tough love to throw your way again. So let’s talk about why you don’t have clients; why you’re struggling to get people to book with you, and therefore why you’re not making money. Every day it seems several…
The Myth That Duplicate Content Hurts SEO
I wanted to bust a myth for you guys today. And yes, I kind of have a dog in this fight, so to speak, because I’ve heard people rail against my business and others like it saying it’s of no…
How to Pay Yourself
I’ve seen numerous therapists with questions involving the when and how of paying themselves as the owner. You may think you need to reach a specific amount of revenue or be in business a certain amount of time in order…
5 Biggest Business Mistakes To Avoid
As a small business owner, you may be like many others…starting out with big ideas and dreams, and not much else. But this can lead to making some big mistakes that completely interfere with those dreams. So, here’s 5 common…
Are Your SOAP Notes Missing This Crucial Piece?
When you think of writing out your SOAP notes, or whatever format of client and progress notes you may follow, you may stick with the usual…subjective complaints and concerns, the objective findings, your assessment of that and the actions you…
The Most Important Factor To Getting & Retaining Clients
Let’s discuss something that is even more important than your massage skills; more important than what modalities you practice; more important than any other aspect of your business when it comes to getting and retaining clients. A lot of therapists…
Why & How to Follow Up With Clients
So you have a client come in for an appointment. They love the massage, pay you, and then they’re gone. But if you’re leaving things there, if you’re not following up with that client, you’re letting money walk out the door;…
7 Tips for the Best Website
This week, let’s talk websites. Because there’s a lot of bad ones out there, and there’s a lot of mistakes to be made in the process of getting one. So, here’s my 7 biggest tips for making the best website! …