There’s a lot of hinderances to growing a business, and those who succeed learn how to navigate through them one way or another. But many entrepreneurs are simply getting in their own way. While you think you’re not guilty of…
Are you guilty of offering numerous services along with lots of add-ons and upgrades? If so, you may be losing out on all kinds of sales. It’s easy to fall into the trap of thinking you need to have a…
It’s easy to get distracted. There’s a thousand things a day that need to get done when business is going well…and when it’s not, there’s still a lot to do. But the biggest threat to your time, money, growth, and…
I’m not a fan of considering other therapists your competition. However, from a basic business standpoint, they are. If there are other massage therapists in your area, that’s your competition. But the unique thing about this profession is that we’re…
We all face it at one point or another in our career… While most clients you’ll see throughout your career will be wonderful, you’ll most likely experience some who aren’t so pleasant to work with. And then there’s that very…
This post is going to be a bit different than usual, as I’ve got a pretty big announcement, and quite honestly, this is not the news I’d like to be delivering when I say I have an announcement. I’d much…
I get asked a lot about business names. What name I think is “good” for someone’s business. And I love to work this stuff out with people, I really do. There’s usually a lot of thought that’s went into it;…
There’s a lot that goes into running a successful massage practice. You need to know how to market, how to keep up with your finances, obviously the hands-on work has to be stellar, and all that good stuff, but there’s…
Recently I’ve been working with some of our members to dig deep into their numbers; getting into the nitty gritty of the finances, the pricing, the retention rates, client value and spend, and all that good stuff. If you’re not…
Self-care is crucial…we all know that and probably preach it to clients, right? The idea that you can’t pour from an empty cup and whatnot. We see inspirational quotes and great little reminders all over social media that remind us…
Have you heard the term lifetime value or seen LTV used when talking about business metrics and KPIs? It’s a fundamental metric to understanding the health of your business. It’s going to help you determine what marketing efforts are worth…
It’s an unfortunate and inevitable part of this industry. The dreaded happy ending requests, the “what’s your draping policy” or “I’m really hot, can I take the sheet off?” nonsense. As much as we might not like it as professionals,…
When it comes to pricing your services there’s a number of ways to go about it, but there’s two basic forms of pricing that you should consider; basing them on the cost or basing them on the value. Each has…
There is no doubt that social media has completely changed many aspects of doing business in today’s world. However, far too many businesses are reliant on social media to the point that it poses a massive risk. Instagram, Facebook, TikTok, and most…
If you look at websites, social media pages, and other forms of marketing and promotion for most massage businesses, you’ll find a pretty common focus: techniques. It’s in the services list, in their about section, and even included in their…
We all want a full book of clients, right? Especially regular clients…those who keep coming back again and again. But getting each client to return can seem a little daunting, and if you don’t have a solid rebooking strategy in…
It’s a common complaint among massage therapists…massage schools need to teach this, this, and that. And yeah, there’s all kinds of stuff that “should” be taught in massage school. And let me first say, before anyone starts writing some argument in the comments this early…
I’ve gotten a lot of questions about reopening after the shutdown so I thought I’d just compile them here so if you have the same concerns, we can cover it all at once. Between emails, Facebook messages, texts, and phone calls, I’ve…
We’re almost halfway through the last month of the second quarter and that means it’s a good time to do a quarterly review of your business. It’s kind of like a checkup you’d get at the doctor. We want to…
This shutdown and the unknowns surrounding reopening have caused a lot of people to stop and take a good look at their business, at what their goals are and why, and how to move forward in all this. And for…
Some of y’all may have reopened already after the shut down and some of you, it’s still going to be quite some time. Regardless, one thing I keep seeing people talk about in their plans is the need to charge…
For you, and for many massage therapists, success may mean that you can stop seeing clients; that you’ll hire others to do the hands-on work and handle the business and managerial side of things while still pulling in a good…
Y’all…I’m giving a little bit of tough love today. It might be a little more on the tough part than the love part, but it’s because I love y’all. So let’s talk about some things I keep seeing over and…
In many areas, things are going to be opening back up soon. Whether your region is going about it slowly or opening the floodgates, so to speak, it’s time to consider what that looks like for you. And while there’s…
Have you ever felt scared while running your business? If you’re like most, the answer is a resounding yes. I mean, business is scary, right? There’s risk and huge unknowns at every turn, especially when you’re starting out and during…
Things are a bit crazy right now with the current COVID-19 circumstances and our industry being put in a standstill, but I thought this would be a good time to take a look at how to use slow times strategically…
We’re in a unique time right now. Business as usual has stopped and you probably have a bit more time on your hands right now. You may be like many and making massive to-do lists and setting big goals for…
Many, if not all of you are out of work right now. Worldwide, our industry is almost entirely at a standstill. The financial toll this is going to take on businesses is excruciating. And while the stimulus plan was just…
There’s a struggle that a lot of massage therapists face when we’re focused on clinical work and “fixing” a client’s pain…how do you build a business based on repeat clientele when they don’t need “fixing” anymore? So, a client comes…
Are your clients dependent on you? Do they know when it’s been too long between massages and automatically know that’s what they need? You can’t build a business on one-off massage clients. It just doesn’t work for most of us.…