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Reorienting Your Goals

We’re in a unique time right now. Business as usual has stopped and you probably have a bit more time on your hands right now. You may be like many and making massive to-do lists and setting big goals for…

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The 3 Stages of a Difficult Client

Let’s look at the 3 stages the typical difficult client goes through, and if not handled at the first stage, it’s only going to be progressively harder to curb that behavior in the next stages.  STAGE ONE   Pushing Boundaries  We’ve…

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Forget the Standard!

Let’s talk about some standard stuff in the industry, and why I think you ought to throw some of it out the window.  In this industry, there’s a lot of things that are considered standard or customary. We can look…

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Stop With The Nonsense Marketing

As we close out 2019, I wanted to help finish the year by giving you a little tip for moving forward into 2020. Stop with all the nonsense marketing tricks and go back to the basics.  I don’t know about…

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Tips for a Successful Holiday Season

We’ve only got about 2 ½ month until Christmas! I know you might think it’s early, but in this industry, the earlier you prep for the holiday season, the better off you’ll be. So, let’s look at some ways you…

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How to Pay Yourself

I’ve seen numerous therapists with questions involving the when and how of paying themselves as the owner. You may think you need to reach a specific amount of revenue or be in business a certain amount of time in order…

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Why & How to Follow Up With Clients

So you have a client come in for an appointment. They love the massage, pay you, and then they’re gone. But if you’re leaving things there, if you’re not following up with that client, you’re letting money walk out the door;…

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7 Tips for the Best Website

This week, let’s talk websites. Because there’s a lot of bad ones out there, and there’s a lot of mistakes to be made in the process of getting one. So, here’s my 7 biggest tips for making the best website!  …

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The Best Way to Market Your Massage Practice

On any day, in any Facebook group, or business-based collection of people, this question will undoubtedly be asked…“What’s the best way to market?” or “How do I get clients?”   Give it just a few minutes and you’ll see a plethora…

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Take Control of Your Schedule

Let’s talk about controlling your schedule in your business, because this is something I see all-too-often. Massage therapists that let clients dictate their schedule, or take advantage of their time. Well, to put it bluntly…screw that.   You know, you have…

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