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BUSINESS TIPS

There are so many facets to running a profitable, successful massage business. Here you’ll find dozens of articles on a variety of business topics, giving you tips and advice to start, run, and grow the practice of your dreams.

A new article is added every single week!

 

 

SALES IS NOT A BAD WORD & MAKING A LIVING IS NOT A BAD THING

November 3, 2020

I talk with so many therapists who have this negative connotation associated with sales and with making money in general. Like somehow the entire concept is skeezy or cringe-worthy. That’s not what sales is at all. That’s not what making a living means at all. And if you’re one of those therapists that struggles with the concept, it’s time to get over it. 

HOLIDAY PLANNING

October 27, 2020

It’s almost November, y’all! That means a month of thankful posts all over Facebook and a little less than 9 weeks until Christmas! So, what have you got in the works for the holidays? If you haven’t yet, now is the time to start putting this together. 

SHOULD YOU APPEAL TO YOUR CLIENTS’ WANTS OR NEEDS?

November 17, 2020

Oftentimes in marketing, you may fall into the trap of trying to convince your audience that they need your services. And while it may be true, it doesn’t resonate with them.

 

 

 

ARE YOU BEING CHEAP OR STRATEGIC WITH YOUR MONEY

October 20, 2020

There is a big difference between being cheap and being strategic with your money; one will help you to grow quickly and the other will only hurt your business; and yet these are often confused by entrepreneurs.

TOP REASONS YOU’RE NOT GETTING CLIENTS

October 13, 2020

I’ve got a little tough love to throw your way again. So let’s talk about why you don’t have clients; why you’re struggling to get people to book with you, and therefore why you’re not making the money you want.  

LEGAL PROTECTIONS FOR HOMEMADE RETAIL PRODUCTS

October 6, 2020

There are 3 big legal protections you must have in place if you’re selling homemade products in your massage practice; your products or someone else’s.

 

 

 

 

 

4 REASONS YOU SHOULD HAVE A PROFESSIONAL BLOG

September 29, 2020

When it comes to content marketing – using content to educate and entice your audience – there are lots of options; videos, newsletters, social media, and on and on. But a blog may still very well be one of the best forms of marketing you can do for your business.

CHOOSING THE RIGHT COLORS FOR YOUR BRAND

September 22, 2020

When it comes to branding for your business, specifically creating the visual branding elements, there’s typically a lot of thought that goes into each aspect. While the font and certain layouts may be malleable as you go, one thing that really sticks and is probably one of the most profound elements, is the color choice.

DEMOGRAPHIC VS PSYCHOGRAPHIC

September 15, 2020

When developing your ideal client, the whole point is to identify, in detail, who you want as a client so you can best market to them. There are two sets of identifying qualities we can look at here; demographics and psychographics.

 

 

SHOULD YOU PRICE BY SERVICE OR BY TIME?

September 8, 2020

When it comes to setting prices for your business, there are a lot of factors to consider. Your expertise, time, value of the treatment, overhead and expenses, etc. But before you get to all that, I think it’s important to ask yourself this one question.

IS SOCIAL MEDIA STILL WORTH IT?

September 1, 2020

Over the last few weeks as I’ve talked with several members, it seems a lot of you are struggling with social media. What to post? When to post? How often to post? How to get engagement? Where am I going wrong? Is this even worth it?

TIME MANAGEMENT FOR BUSINESS OWNERS

time management for business owners

August 25, 2020

Ever wish you had 48 hours in a day? Or that you could go without sleep? Or maybe you get completely frustrated when, at the end of the day, you look at your to-do list and half the important things are still not checked off?

 

 

 

 

 

THE LONELINESS OF ENTREPRENEURSHIP 

August 18, 2020

Ever heard the saying “it’s lonely at the top”? It’s true. Being an entrepreneur or a business owner is lonely sometimes even in the best of situations, and the current circumstances are making it even more lonely for a lot of us.

STAYING TRUE TO YOUR BUSINESS

August 11, 2020

It’s not uncommon as your business progresses to be faced with multiple ideas, dreams, and opportunities that can totally shift your business in a new direction. That’s wonderful, and really is a normal thing to face in business.

WHAT’S MORE IMPORTANT THAN DEMOGRAPHICS?

August 4, 2020

When we talk about the ideal client for your business, we often talk demographics; age, income, etc. But oftentimes, when you look at your current clients who you love working with, they may be all over the place in those categories.

 

 

STOP LOOKING FOR CHEERLEADERS

July 28, 2020

I think we all love a little praise from people; the ones in our lives that will cheer us on, tell us how strong/resilient/brave/whatever we are, and generally make us feel good.

THE NUMBERS OF A FULL SCHEDULE

July 21, 2020

Want a full book of clients? I mean, that’s the goal for most massage therapists out there, right? While there are a thousand aspects to building a successful business, when it comes to filling your books, it’s a simple numbers game.

TOP 4 TIPS TO MAKE THE MOST OF YOUR FAQ PAGE

July 14, 2020

The Frequently Asked Questions (FAQ) section of a website can sometimes be one of the most viewed pages, and because of that, needs some special attention.

CONSISTENCY IN YOUR BUSINESS

July 7, 2020

One of the biggest factors in determining if you’ll succeed in business, is simple. It all boils down to consistency. It’s not about the newest marketing trend or some magic trick…

THE 6 TYPES OF CLIENTS AND HOW TO DEAL WITH THEM

June 30, 2020

Emotional intelligence is a quality far too many overlook, and yet it is one of the most important qualities you can have as a business owner and as a massage therapist. 

WHAT ARE YOU IN THE BUSINESS OF?

June 23, 2020

If I were to ask you “what are you in the business of?” what would you reply? Massage therapy? Helping people relax? Getting people out of pain? 

PERCEPTION MATTERS

June 16, 2020

We’ve all heard the phrase “don’t judge a book by its cover” but how many of us do? Pretty much everyone. There’s a reason that publishing companies and self-publishing authors put so much money behind getting a beautiful cover designed;

TAKING INSPIRATION FROM OUTSIDE THE INDUSTRY

June 9, 2020

It’s common to think that the most accurate tips and tricks, the most usable information, is all going to come from within the industry; from the people who’ve been in your shoes, who know the intricacies of the massage profession.

TIME FOR A QUARTERLY REVIEW

June 2, 2020

We are officially in the last month of Q2 (in the US) and that means it’s a good time to do a quality review of your business. It’s kind of like a checkup you’d get at the doctor.

WHY & HOW TO KILL YOUR DARLINGS

May 26, 2020

“In writing, you must kill all your darlings.” this is a quote attributed to William Faulkner, and while it’s often used as a reminder to writers and authors, it also holds true in the business world.

DO YOU HAVE RAVING FANS OR JUST PLAIN CLIENTS

May 19, 2020

How many of your clients are real, hardcore fans? I mean the kind that aren’t just knocking down your door to get an appointment as soon as you open, but the kind that won’t hesitate to pay more, tip more, tell their friends to support you, post all about you on social media….

MAKING A PROFIT WHEN YOU REOPEN

May 12, 2020

When you reopen your business, whether you already have or it will be months until you do so, it will more than likely be quite different than when you closed down.

WHEN SHOULD YOU REOPEN

May 5, 2020

There are a lot of debates going on right now, and some of them are getting pretty heated. Some therapists are desperate to get back to work because they can’t afford their bills and aren’t receiving much or any income right now.

TWO IMPORTANT THINGS YOUR WEBSITE NEEDS TO DO

April 28, 2020

While many of you still have some time on your hands right now given the current circumstances, why not use this opportunity to fine tune your website a bit.

USING COVID-19 TO MARKET…ETHICALLY 

April 21, 2020

Right now, pretty much everybody in the industry is shut down. But that doesn’t mean our work stops. It just means we can’t put our hands on people.

IS IT BETTER TO BE A RISK TAKER OR RISK AVOIDER

April 14, 2020

You’ll see all kinds of stories from people in business talking about how they took some huge business leap with no safety net and WOW! Look at them now! They’re a millionaire!

CHANGE YOUR AVERAGE CLIENT SPEND-CHANGE YOUR BUSINESS

April 7, 2020

There are several KPIs (Key Performance Indicators) that can give you a good idea of what’s really going on in your business. From your revenue and expenses to the number of clients and profit margins…

CAN YOUR BUSINESS RECOVER FROM THE COVID-19 SHUTDOWN?

March 31, 2020

Many, if not all of you are out of work right now; some were forced to shut down and others did it voluntarily. The financial toll this is going to take on businesses is excruciating.

ARE YOU FOCUSING ON THE RIGHT METRICS?

March 24, 2020

When you publish your website, or maybe when you put out a Facebook post, or publish a video, it’s exciting to sit back and watch those views and likes go up, up, up. Or you may get disappointed when you DON’T see them climbing.

HOW YOUR BUSINESS NEEDS TO HANDLE COVID-19

March 16, 2020

I’ve been pretty quiet on the entire COVID-19 thing. Part of that is because I don’t want to feed into the hysteria and add to the panic and fear that isn’t supported by numbers and facts.

IF CLIENTS ONLY COME FOR A DISCOUNT WHAT’S THE POINT?

March 10, 2020

I see a lot of promotions, social media posts, and emails for massage therapists, and unfortunately, many of them have one thing in common…it’s all about a discount or a giveaway.

WHAT SHOULD YOU CHARGE?

March 3, 2020

A lot of therapists struggle with what to charge; how to set pricing for their services and products. Many ask what they should charge as if there’s some magic number that makes sense.

IT’S OKAY TO WANT TO STOP TAKING CLIENTS

February 25, 2020

There are a lot of opinions on what makes a successful massage therapist. There are just as many opinions on what makes your business successful too.

TRUSTING YOUR GUT

February 18, 2020

It’s a common phrase, and a piece of advice given by and to many; “trust your gut.” But what does that mean exactly? And how do you know if you really should or not, because there’s going to be times that it doesn’t work out, right?

WHAT TO DO WHEN CRITICISM IS KILLING YOUR DREAM

February 11, 2020

Criticism of any kind is hard to take. When we’re told that something we’ve done isn’t good enough or that we’re not capable of something, it can lead to some serious self-doubt and anger.

THE LITTLE THINGS REALLY DO MATTER

February 4, 2020

Do you ever dream about all the big things you want to offer in your business? The really nice amenities, the luxurious or unique services, the one-of-a-kind experience?

SELL SOLUTIONS NOT TECHNIQUES

January 28, 2020

If you look at websites, social media pages, and other forms of marketing and promotion for most massage businesses, you’ll find a pretty common focus: techniques.

5 EASY WAYS TO REBOOK A CLIENT

January 21, 2020

There’s no doubt that getting clients to come back again and again is the most cost-effective way to build your business. It can cost little to no extra money to get an existing client to return, and it costs a whole lot of money…

7 TIPS TO BOOST GIFT CARD SALES FOR VALENTINE’S DAY

January 14, 2020

It’s only a month away; one of the busiest holidays of the year for most massage therapists…Valentine’s Day! And there’s no doubt that gift cards are a huge part of the lucrative nature of this holiday.

CHOOSING THE RIGHT CE CLASSES FOR YOU

January 7, 2020

Most areas that regulate massage therapy require some form of continuing education, and while this is usually just seen as a way to ensure competence in the profession, it’s important for you to view this beyond just getting your required hours.

8 STEPS TO WRAPPING UP YOUR BUSINESS YEAR

December 31, 2019

You’ve survived, and hopefully thrived, through the holiday season! That means it’s time to wrap things up for the year. So let’s look at 8 ways you should finalize this year as you head into the next. 

DROP THE PROFESSIONAL ACT

December 24, 2019

Portraying yourself as a professional, from the way you dress to how you carry yourself and speak to clients, is a very important aspect of this industry and can most definitely contribute to your success in business.

BEING BRAVE IN BUSINESS

December 17, 2019

Have you ever felt scared while running your business? If you’re like most, the answer is a resounding yes. I mean, business is scary, right?

PREPARING FOR THE NEXT YEAR & DECADE

December 10, 2019

Now we’re gearing up for 2020! A new year and a new decade is upon us, and no matter what 2019 has thrown at you – good or bad – let’s take these last few weeks to re-center, re-focus, and get ready to meet 2020 head on. 

WHEN YOU HAVE TO START OVER

December 3, 2019

It’s not unusual as an entrepreneur to, at some point start over. There are numerous ways this may happen for you… 

ARE DEAL SITES FOR YOU?

November 26, 2019

Daily deal sites like Groupon and Local Flavor have taken the world by storm helping connect customers with steep discounts. If you’re not familiar with them, you offer a discount on your services through places like Groupon…

FINDING THE BALANCE OF SELF-CARE AND HUSTLE

November 19, 2019

Self-care is crucial…we all know that and probably preach it to clients, right? The idea that you can’t pour from an empty cup and whatnot. We see inspirational quotes and great little reminders all over social media that remind us to take care of ourselves, that it’s ok to take a nap, that we can’t lose focus on ourselves …

RE-ORIENTING YOUR GOALS

November 12, 2019

We’re at that time of year when it’s all about finishing up all the things we had set out to do in January; that mad end-of-year rush. You may be like many and making massive to-do lists and setting big goals for yourself.

TOP 3 GIFT CARD SALES TIPS

November 5, 2019

We’re quickly approaching the holiday season and that means it’s that time of year where gift cards will more than likely be a large part of your revenue…or at least they should be.

WHY DOING LESS IS BETTER-JUST DO IT BETTER

October 29, 2019

As a business owner, you’ve got a lot on your plate. You’re juggling clients, marketing, paperwork, financial requirements…the list goes on and on, right? There’s no doubt it can be overwhelming. But it’s important not to get stuck on the idea of more. 

THE IMPORTANCE OF SYSTEMS IN YOUR BUSINESS

October 22, 2019

For many business owners, there’s too much to do and too little time; big ideas and plans and not enough hours to get it all done. I completely understand! But this is why systems in a business are so very important.

TIPS FOR HOLIDAY SUCCESS

October 15, 2019

The holiday season is coming fast, and getting plans together now will set you up for success. Here’s 6 tips to make sure you’re using this time of year strategically. 

GETTING A JUMPSTART ON HOLIDAY MARKETING PREP

October 8, 2019

I know October may seem early, but if you haven’t started prepping for the upcoming holiday season yet, you need to start NOW! For most businesses, November and December are peak for sales, and it’s not the time to just haphazardly throw together some specials…

FALL INSPIRED IDEAS FOR YOUR MASSAGE PRACTICE

October 1, 2019

The fall season is upon us, and even though where I live in the south, we’re still seeing sunny 90° days, the fall theme is everywhere, and if you haven’t yet, it’s time to put that autumn feeling into your business. So let’s look at a few promotions and ideas for using this beautiful season to boost your practice. 

A UNIQUE & EFFECTIVE WEBSITE ADDITION

September 24, 2019

Your website is often the first impression a potential client will have of your business. It’s where they’re going to learn about you, what you can do for them, what sets you apart from the rest of the therapists in your area, what you offer, what you charge, and how to get in touch.

THE BEGINNER’S GUIDE TO SEO

September 17, 2019

If you’re not familiar with search engine optimization (SEO), it’s basically the way in which you do certain things on your website in order to rank higher, showing up higher on the results of a search engine. So if someone Googles “massage in (your city)” where does your website rank in that list of results?

HOW SCARCITY MARKETING CAN HELP BUILD YOUR CLIENTELE

September 10, 2019

Scarcity marketing is an approach that can drastically increase your clientele, with relatively little work on your part. It’s not about paying for this or that, spending hours crafting the perfect offer, or your more traditional marketing tactics, but rather an idea surrounding how you present your marketing.

CRITICAL THINKING IS MORE IMPORTANT THAN ANY MODALITY

September 3, 2019

Have you ever been in a class, continuing education or otherwise, and you’re told a + b = c or that you have to follow some strict guideline for how to do something. There’s a system in place, a how-to, a step-by-step guide for how to achieve a certain result.

THE KEYS TO REBOOKING

August 27, 2019

Many therapists make the mistake of focusing so much on getting new clients in the door, attending networking events, and trying to market all the time that they lose site of the importance of clients they’ve already seen.

THE 8 TYPES OF INSURANCE YOUR BUSINESS NEEDS

August 20, 2019

When you own a business, there are numerous risks involved. Some you can prepare for, and some you can’t. But one of the most important assets you need to protect yourself and your business, is insurance.

HOW TO CALCULATE & UNDERSTAND CLIENT VALUE

August 13, 2019

Have you heard the term lifetime value or LTV? It’s a fundamental metric to understanding the health of your business. 

HOW SMALL UPSELLS CAN INCREASE YOUR INCOME

August 6, 2019

Do you offer add-ons? If not, you might want to consider it. If so, are they an active part of your promotions and marketing, or do you just hope people will upgrade when they look at your menu of services? 

WHY YOU DON’T WANT TO RELY SO MUCH ON SOCIAL MEDIA

July 30, 2019

There is no doubt that social media has completely changed many aspects of doing business in today’s world. However, far too many businesses are reliant on social media to the point that it poses a massive risk.

SHOULD YOU TEACH WORKSHOPS TO THE PUBLIC?

July 23, 2019

While massage and retail are probably the only two money-making avenues you associate with a massage practice, have you ever considered teaching small classes or workshops to the public?

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5 COMMON BUSINESS MISTAKES TO AVOID

November 27, 2018

Many business owners start out with big ideas and dreams, and not much else. But this can lead to making some big mistakes that completely interfere with those dreams.

5 TIPS TO BATTLE BURNOUT

November 20, 2018

Burnout is a very real, very powerful hurdle that almost all professionals face at one point or another; and small business owners are not immune.

HOLIDAY PROMOTIONS

November 13, 2018

The holidays will be here before you know it, and it’s vital that you get prepared.  So let’s look at some great ways to piece together a unique holiday promotion for your business.

THE TRAP OF PERFECTIONISM

November 6, 2018

Here’s a few questions to ask yourself to see if you’re struggling with perfectionism and if it’s getting in the way of your business, as it does for so many of us.

USING MARKET RESEARCH TO SET PRICES

October 30, 2018

While there is a lot that goes into determining what to charge for your services, there is one critical component you cannot overlook; Market Research.

ADVERTISING vs MARKETING

October 23, 2018

Many people use the terms marketing and advertising interchangeably, but there are some big differences between the two, and it’s important that you as a business owner understand those differences.

GROWTH ON A BUDGET

October 16, 2018

While it can be easy to focus on what you can’t do on a small budget, let’s look at how you can grow your business, even with limited funds.

STARTING IS EASY
FINISHING IS THE REAL STRUGGLE

October 9, 2018

We celebrate the start. We celebrate the end. What we don’t celebrate is the hard work in between. But pushing to finish is the real struggle in anyone’s work.

STRATEGIC MARKETING FOR THE HOLIDAYS

October 3, 2018

Having a strategy for your holiday promotions early in the season will make the last few months of year run much smoother. Let’s look at the 4 steps to develop your holiday marketing strategy.

DETERMINING YOUR REAL PROFIT

September 25, 2018

You can’t sustain a business for long without pulling in a good profit; but how do you know if you’re really profitable or not?

HOW TO EFFECTIVELY REACH YOUR IDEAL CLIENTS

September 18, 2018

Everything about your business and marketing efforts needs to be built around your ideal client. Let’s look at 4 steps to ensure your marketing efforts are reaching the right audience in the right way.

5 TIPS TO GET REFERRALS FROM HEALTHCARE PROVIDERS

September 11, 2018

Getting referrals from physicians and other healthcare providers is a goal for countless massage therapists. But how do you make that a reality for your practice?

WHAT YOU NEED TO KNOW ABOUT HIPAA

September 4, 2018

There’s a lot of confusion and misinformation floating around our industry about HIPAA. Let’s break it down so you know what’s required of you.

10 KEYS TO A GREAT WEBSITE DESIGN

August 28, 2018

Having a great website is one of the best, and most cost-effective ways to get clients in the door. But what makes a website great?

3 REASONS FOR CASH FLOW PROBLEMS

August 21, 2018

If you’ve got more money going out than coming into your business, you’ve got a cash flow problem. Figuring out why is the first step in correcting it.

THE IMPORTANCE OF A MINDSET ROUTINE

August 14, 2018

Your mindset affects your actions…period. So how do you keep the right frame of mind in order to keep pushing forward.

11 WAYS TO TARGET YOUR FACEBOOK AUDIENCE

August 7, 2018

Finding the right target audience for your Facebook ads means the difference between success and throwing your money away.

THE 3 STAGES OF A DIFFICULT CLIENT

July 31, 2018

There’s 3 stages that the typical difficult client goes through, and if not handled at the first stage, it’s only going to be progressively harder to curb that behavior in the next stages.

SOCIAL MEDIA MARKETING DO’S & DON’TS

July 24, 2018

Balancing what you want to put out there, if you even know what that is, with what the latest algorithm changes will show to your audience, is difficult. Let’s break it down…

THE 4 RULES OF COPYWRITING FOR SOCIAL MEDIA

July 17, 2018

Copywriting for social media is very different from other forms of copywriting. How do you stand out among the thousands of pieces of content clients see every day?

BALANCING PERSONAL & COMPANY BRANDING

July 10, 2018

There are some big differences between company branding and personal branding, but the key for small business owners is to embrace both and combine them seamlessly.

7 TIPS TO KEEP YOU MOTIVATED

July 3, 2018

Setting goals is easy, but staying motivated to keep going day after day to reach those goals; that’s the hard part.

4 WAYS TO MAKE YOUR BUSINESS STAND OUT

June 27, 2018

In the sea of massage therapists in your area, how do you make yourself and your business stand out from the crowd and entice clients to book with you over your competition?

STOP MARKETING & DO THESE 3 THINGS

June 19, 2018

If you’re spending all kinds of time and money marketing your massage practice and not seeing many clients from it, STOP marketing and check these 3 things first.

HOW TO ESTABLISH YOURSELF AS AN AUTHORITY

May 1, 2018

Most people aren’t fooled by marketing gimmicks anymore. Building trust and establishing yourself as an authority on a subject is key. So how do you do that?

ARE YOU YOUR OWN WORST ENEMY?

April 24, 2018

Though you may want to cast blame at any number of sources of frustration, you may very well be standing in your own way of success.

6 STEPS TO KEEP GOING WHEN YOU WANT TO QUIT

April 17, 2018

It’s normal to hit rough patches, burn out, or feel like throwing in the towel. But success could be just around over this hill, so figure out how you can stay motivated to keep going.

12 WAYS TO MARKET ON A BUDGET

April 10, 2018

If things are tight, you’ll need to get creative with that small or even non-existent marketing budget.

9 CHARACTERISTICS OF A GREAT FIRST IMPRESSION

April 3, 2018

You only have a few seconds to make a great first impression in order to keep someone engaged enough that they’ll keep a positive outlook on the rest of your interaction.

WHY YOU SHOULD SIMPLIFY YOUR SERVICES

March 27, 2018

The more services you offer, the better, right? Wrong! Simplifying your services may be the best thing to get you more clients.

THE IMPORTANCE OF TELLING A STORY

March 20, 2018

Marketing is far more about storytelling than selling. What kind of story are you telling in your business?

GROWTH ISN’T EVERYTHING

March 13, 2018

Your focus on growth is great, but don’t let it overshadow the more important aspects of your business.

WHAT PROBLEM ARE YOU SOLVING?
INTERNAL OR EXTERNAL

March 6, 2018

You’re not just helping someone’s back or shoulder pain, or helping them relax. What you’re selling goes beyond that and you have to communicate it.

SO YOU LEARNED SOMETHING NEW…NOW WHAT?

February 27, 2018

Have you ever left a class or finished a book, felt the excitement of what you’re going to do with that information, only for not much to come of it? Let’s discuss…

3 WAYS YOUR BUSINESS NEEDS TO BE LIKE DISNEY WORLD

February 20, 2018

I’m not talking about the rides and entertainment, but rather, what we can learn from Disney about creating an experience of a lifetime.

HOW TO DETERMINE YOUR RETURN ON INVESTMENT

February 13, 2018

You may want to spend money on all kinds of things you hope will boost or grow your business, but are they smart investments?

WHICH LEGAL STRUCTURE IS RIGHT FOR YOUR BUSINESS?

February 6, 2018

Sole Proprietor? DBA? LLC? Corporation? What are the real differences and which is right for you?

DO YOU NEED TO BE FEARLESS IN BUSINESS?

January 30, 2018

While it’s important to not let fear drive every decision, you can’t be completely fearless either. There’s a far more important trait…

THE MOST IMPORTANT PART OF A SESSION TO RETAIN A CLIENT

January 23, 2018

Many people focus so much on the importance of the first impression that they forget this crucial point in your client interaction that makes the real difference.

WHAT TO DO WHEN TIMES GET SLOW

June 12, 2018

Every business has slumps; whether it’s summer vacation or holiday hustle, we all experience slow times. Instead of struggling through it, utilize it!

DO YOU HAVE SHINY OBJECT SYNDROME?

June 5, 2018

Are you constantly jumping from one class to the next, listening to one podcast after another, or reading book after book after book? Are you implementing any of it or just looking for the next promise of success?

12 COPYWRITING MISTAKES YOU’RE PROBABLY MAKING

May 29, 2018

How you speak to clients through your writing is one of the most critical aspects of brand development and marketing.

THE IMPORTANCE OF FINDING WHAT WORKS FOR YOU

May 22, 2018

Following some random pieces of entrepreneurial, business, or productivity advice can actually be destructive to your practice. How do you find what works for you?

GROSS PROFIT vs NET PROFIT

May 15, 2018

Accounting terms can seem confusing, and numbers may not be your thing; but if you want to have a successful business, this is something you’ve got to understand.

THE IMPORTANCE OF OFFLINE MARKETING

May 8, 2018

Digital marketing has completely changed the way we do business; but we can’t forego old-school, offline marketing techniques that have been proven for years.

BRANDING vs LOGO DESIGN

January 16, 2018

It’s a common misconception that your brand is your logo, but this couldn’t be farther from the truth. Let’s look at the difference and why a brand is far more important.

7 WAYS TO GET REFERRALS

January 9, 2018

Word of mouth is one of the best forms of advertising for any business. But how do you develop a referral strategy?

ARE YOU WORKING YOURSELF OUT OF BUSINESS?

January 2, 2018

How can clinical massage therapists build a business on repeat clientele when those clients don’t need “fixing” anymore?

NEW YEAR 
NEW BUSINESS

December 26, 2017

What are your goals for this next year? How can you reflect on the current and past, and move forward with fresh eyes on your business?

HOW PERFECTIONISM IS SABOTAGING YOUR BUSINESS

December 19, 2017

When is good better than perfect? When the idea of perfect is holding you back and standing in the way of your success.

10 WAYS TO BUILD CLIENT LOYALTY

December 12, 2017

You can’t build a business on the backs of one-off clients. You need loyalty; clients who come back again and again.

DEPENDENCE CAN GROW OR KILL YOUR BUSINESS

November 28, 2017

There’s an odd co-dependence that happens in a business like massage, but there’s a fine balance to strike so your business grows instead of dies.

PATIENCE IS CRUCIAL TO YOUR GROWTH

November 21, 2017

You hear about hustle and grit leading to success, but one of the most important factors is really patience.

2 WAYS YOU’RE LOSING CLIENTS

November 14, 2017

It’s bad enough if you’re not reaching and attracting the right clients, but what if you’re doing things that are actively making those idea clients go somewhere else?

9 WAYS TO BEAT BURNOUT

November 7, 2017

How to know if you’re burning out and what you can do to stop it before it takes you and your business down.

IS IT TIME TO SHIFT YOUR BUSINESS?

October 31, 2017

What do you do when things are feeling stagnant in your business? What if you’re just not “feeling it” anymore?

THE BIGGEST THREAT TO YOUR SUCCESS

October 24, 2017

This may be the biggest threat to your time, money, growth, and ultimately the success of your business.

THE 3 TYPES OF CLIENTS TO MARKET TO

October 17, 2017

You can’t market the same to every potential client. Be more effective in your marketing by knowing how to speak to each one of these three types.

HOW TO CLARIFY YOUR MESSAGE

October 10, 2017

Your potential clients are constantly bombarded with ads of ‘buy this’ and ‘buy that’. What’s going to separate your message from the rest?

4 TRAITS TO LOOK FOR WHEN HIRING

October 3, 2017

There are certain things you’ll want to look for in any potential hire that goes beyond a person’s massage skill-set.

WHY YOU SHOULD SEND CLIENTS TO YOUR COMPETITION

September 26, 2017

Stop thinking of your competition as your enemy. They may very well be an important asset.

HOW TO SAVE WHILE BUILDING YOUR BUSINESS

September 19, 2017

When you’re building a business, it’s easy to stay so focused on growing right now, that you forget to plan for the future; but that planning is crucial.

RELATIONSHIPS ARE MORE IMPORTANT THAN YOUR BUSINESS

September 12, 2017

We’ve all seen stories of highly successful people with a path of destroyed relationships behind them. Is it really the cost of success?

BUSINESS LESSONS FROM TWO HIT TV SHOWS

September 5, 2017

‘The Walking Dead’ and ‘Justified’ are/were, without a doubt, major hits on television. There’s actually a really important lesson we can learn from them…

SAVE YOUR BUSINESS FROM DISASTER

August 29, 2017

Are your business and personal life stable enough to withstand some sort of major negative event? Or would everything fall apart?

THE MAGIC FORMULA TO A SUCCESSFUL PRACTICE

August 22, 2017

There’s a secret to starting and building a successful massage practice and we’ve figured out the formula…

NEIGHBORHOOD NETWORKING

August 16, 2017

How are you going to network in your neighborhood? What businesses are a good fit to work with? How do you build your network?

WHEN & HOW TO RAISE YOUR PRICES

August 8, 2017

How do you know when it’s time to raise your rates and how do you go about it without losing all your clients?

IS HUSTLE REALLY NECESSARY FOR SUCCESS?

August 1, 2017

Hustle is the buzzword of the decade it seems. Work night and day and you’ll definitely be a millionaire, right? Really? Not quite!

THE #1 QUESTION TO ASK YOURSELF ABOUT YOUR BUSINESS

July 25, 2017

Once you find your answer, remember it every single day. Every time you hit a bump in the road of entrepreneurship. Every time you make a mistake or get knocked down.

STOP TELLING PEOPLE YOUR PRICES

July 18, 2017

No more basic answers when someone asks your prices. Turn it into an opportunity to show them the value instead of just telling them the cost.

HOW TO GET REVIEWS FOR YOUR MASSAGE PRACTICE

July 11, 2017

Reviews and testimonials are essential to build trust for any business, but how do you get clients to actually write them?

THE TOP 2 REASONS BUSINESSES FAIL

July 4, 2017

Only about 20% of small businesses survive the first 5 years. Scary, I know, but if you get these two things right, you’re far more likely to be on the positive side of that statistic.

3 CONCEPTS YOU MUST CONVEY IMMEDIATELY

June 27, 2017

On any marketing material, your website, social media pages, brochures…whatever, you absolutely MUST convey these three things.

NICHE vs IDEAL CLIENT

June 20, 2017

What’s the real difference between these two buzz words of the business world, and is it really important to you and your massage practice?

4 METHODS TO GET CLIENTS TO REFER PEOPLE TO YOU

June 13, 2017

A flashy website, some beautiful marketing materials, and an impressive Instagram page are all great…but what about the most effective form of marketing? Word of mouth?

5 STEPS TO EFFECTIVE GOAL SETTING

June 6, 2017

Having dreams and goals for your business and life is wonderful. But are you doing it effectively and following through with all those goals?

FOR FREE OR NOT FOR FREE

May 30, 2017

Should you do some work or marketing events for free? Or should you be paid for every single thing? There’s a huge debate here and you might be surprised by my opinion.

CHANGING PATTERNS

May 23, 2017

Just as we educate our clients to change their patterns of behavior for better health, we can change our patterns as business owners to be better in many ways.

7 SIMPLE WAYS TO BOOST GIFT CARD SALES

May 16, 2017

Gift cards shouldn’t be some passive thing for you. They should be part of your active selling and marketing on a regular basis.

CREATING AN EXPERIENCE

May 9, 2017

If all you’re selling is a service, you won’t last very long in business. It’s the client experience that makes a real difference and separates you from the competition.

WHY YOU SHOULD DATE YOUR CLIENTS

May 2, 2017

Do you ask someone to marry you on a first date? No! You wine and dine them and get to know them first. Then why do you only try to sell the first time you meet a potential client?

THE IMPORTANCE OF CLIENT FOLLOW-UP

April 25, 2017

If you’re not following up with clients, you’re letting money walk out the door. Clients get busy. That’s life. It’s up to you to reach out and build that follow-up into your marketing strategy.

ETHICAL MARKETING:
PERSUASION vs MANIPULATION

April 18, 2017

Marketing and selling your services doesn’t have to feel sleazy. You have to sell or you don’t have a business, you have a hobby. So how do you do it ethically?

HOW AN EMAIL LIST CAN CHANGE YOUR BUSINESS

April 11, 2017

There are so many different ways to market your business, and an email list is one of the most beneficial avenues you can have to reach your audience.

FIRING A CLIENT

April 4, 2017

There comes a point where you need to terminate the therapist/client relationship. While it may not be a pleasant experience, let’s dig into the why and how of it.

WHY YOUR FACEBOOK PAGE IS A WASTE OF TIME

March 27, 2017

Not getting any clients from all that time you spend on your Facebook page? Posting like crazy and seeing no results? Is it really a waste of time?

ARE YOU LOOKING FOR A DISTRACTION OR AN INVESTMENT?

July 16, 2019

Is that new thing; the new modality, new class, new anything…is it really going to help your business? Or are you trying to distract yourself from what’s not working?

HOW TO PAY YOUR EMPLOYEES

July 9, 2019

Hourly? Commission? Combination? Benefits? It can be overwhelming to think about, so let’s simplify and figure it out.

BUILDING A NEWSLETTER WITH YOUR MEMBER CONTENT

July 2, 2019

So you’ve got all this content as a member, but how do you piece it together to make a great newsletter you can send out every single week in only a few minutes?

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