30-Day Business Transformation
What if you could have a totally transformed, successful massage practice in just 30 days?
If you’ve been flying by the seat of your pants as a business owner, still struggling to get clients, reach your financial goals, and grow your business the way you want, this is the program to fix all that!
No discovery call
No hidden content
Here’s the framework…
Module 1: Develop Your Mindset
Define Success for You
Identify Your Strengths & Weaknesses
Determine Your Locus of Control
Control Your Thoughts
Balance Self-Discipline with Self-Care
Design Your Environment
Overcome Your Fears
Kill Your Darlings
Module 2: Develop Your Business Plan
Develop Your Vision
Identify Your Ideal Clients – The Basics
Identify Your Ideal Clients – General Characteristics & Psychographics
Identify Your Ideal Clients – Demographics
Identify Your Ideal Clients – Buying Behaviors
Identify Your Ideal Clients – Communications
Market Research – Ideal Client
Market Research – Competition Analysis
Market Research – Complementary Businesses
Develop Your Core Business Concepts
Module 3: Develop Your Brand
Develop Your Central Theme
Develop Your Services
Develop Your Client Experience
Name Your Business
Develop Your Tagline
Develop Your Copywriting
Write Your Service Descriptions
Design Your Branding Suite
Design Your Marketing Materials
Module 4: Get Legal
Choose the Right Structure
Understand Employee Distinctions
Know Your Licensing & Registration Needs
Develop Your Policies
Develop Your Forms
Develop Your Contracts
Module 5: Know Your Numbers
Learn the Basics of Bookkeeping & Accounting
Learn the Terminology & Purpose of Metrics
Get a Grip On Your Own Finances & KPIs
Set Up Banking
Analyze the Numbers
Module 6: Develop Your Marketing Strategy
Create a Digital Marketing Presence
Create a Local Marketing Presence
Develop a Local Network
Develop a Retention Plan
Develop a Marketing Plan
Module 7: Build Your Systems
Create a Marketing Content Creation System
Write Client Interaction Scripts
Create Facility Care Systems
Create Financial, KPI, & Business Review Systems
that will walk you through, step-by-step in building the foundation of a successful massage practice. Giving you the knowledge, skills, strategies, and resources to completely transform your business from struggling to thriving.
20 hours of video lessons + 7 workbooks (printable & fillable PDF)
for a one-on-one video chat with me to help you brainstorm, navigate through any stumbling blocks, review your strategies and plans, or anything else you may need help with throughout your business transformation.
2 30-minute video calls via Zoom or Facebook Messenger
to organize, track, and better understand your finances and the metrics of your business. These are available in both Microsoft Excel and Google Sheets.
both solo & employer versions
containing over 450 realistic massage stock photos featuring a variety of skin tones and body types so you can easily and quickly put together your marketing content. Real clients. Real therapists. Real life.
Student-Only Facebook Group
to brainstorm with and get help or advice from me as well as other students who are going along the same path.
Devote about 1 hour per day and have a completely new business in just 30 days!
Don’t have that much time?
1/2 an hour each day and you’ll be done in 60 days
or just a few minutes each day and you’ll be done in about 90 days
Even though this course is designed to be completed in 30 days, it has to fit into your busy schedule, so it’s also flexible enough to fit in whenever is best for you.
It’s time to stop flying by the seat of your pants and get real strategies together. Completely transform your business when you set in place the solid foundation you’ll develop in this program.
A business you love that supports a life you love
3 MONTHLY PAYMENTS OF
A ONE-TIME PAYMENT OF
This should help…
Do I get all the content at once?
No. Content is dripped out based on days since you signed up. For example, Module 1 is immediate access, Module 2 becomes available the 5th day after you sign up, Module 3 on day 9, etc.
The reason for this is to prevent people from skipping content. So much of this program is cumulative and the information compounds from one module to the next. There’s a reason it is designed this way, and it’s meant to keep things segmented and paced in a way that makes sense, allows you to construct plans and strategies appropriately, and have all the information you need at the ready before jumping into new ideas.
How much time do I have to commit?
In total, this will take about 20-30 hours. The time you decide to commit each day is up to you. Roughly an hour a day will easily take you through the entire program in 30 days. Only have 1/2 an hour each day? No problem. You’ll get through it in 60 days. Less than that? Plan on about 90 days to complete.
Lessons for each day are broken down into short segments so you can easily stop, then come back to that point and pick right back up where you left off.
Who is this for?
This program is primarily built for solo therapists and those with just a couple employees; those who are just starting the process of opening a business AND those who have been in business a while but are still trying to get their footing on the basics of running everything. Most students are struggling with getting clients in the door, making enough money to live comfortably, and feel overwhelmed by everything it takes to keep a business going.
Who is this NOT for?
If you’ve got a solid stream of clients, have a good handle on all your finances, and are doing great other than maybe wanting to expand, this program isn’t for you. You may be interested in some of the stand-alone classes (coming soon) that can help fine tune very specific parts of your business, but this program is meant for those still trying to get their footing.
What does a typical day look like?
Each day has 1 to 3 different topic segments. This has a total of about 15-25 minutes of video per day, along with prompts to complete certain pages in the associated workbook. Depending on how much time you take brainstorming, researching, or otherwise following the workbook prompts, expect to spend about an hour or so to complete the videos and workbook pages each day.
Nothing is live so you can do this whenever is convenient for you.
It looks overwhelming!
Yeah, I know there’s a whole lot of stuff listed out there in the framework. However, this program has been meticulously designed to segment things down into manageable bite-size pieces.
You’re not doing everything at once!
You’re going to follow a very particular step-by-step program that gives you perfectly manageable chunks of information and to-do’s. PLUS this program is entirely meant to be done at your pace. Again, it’s designed for 30 days, but you can stretch it out, slow down, and take whatever time you need.
Is any of it live?
No, the entire program has been recorded so you can go at your own pace. You’ll also be invited to the private, students-only Facebook group where you can get more direct access to me, and I’ll be available for more in-the-moment help as needed.
Is my access time-limited?
No! You have lifetime access to this program when you enroll, as well as any updates that may be added at a later time.
What if I need help though the program?
You get unlimited email support with me + direct support from me and other students in the Facebook group. You also have 2 30-minute consultation calls included that you can schedule anytime throughout or after you finish the program.
Is there any guarantee?
Yes, with a caveat.
It’s my mission with this program to be sure every therapist that goes through it has wild success. However, you have to put in the work. I can lay all the information out for you but if you don’t go through all the steps and don’t apply what you’re taught, it’s not going to help you.
You have to be an active participant!
If you can show me you’ve got through all the steps, applied the information to your business, and still haven’t seen any improvement, then please reach out within 60 days of enrolling for a full refund.
For more information, please see the refund policy here.
I also advise that you go over and watch some of my business tip videos on YouTube to get a better understanding of my delivery and teaching style so you can better know if I’m the right type of teacher for you before enrolling.