What we typically see in our industry, and what a lot of newer business owners tend to lean toward when it comes to setting up their menu of services, is offering by modality; Swedish Massage, Deep Tissue Massage, Myofascial Release,…
One of the business consultations I offer is called a Review & Feedback, and it’s basically where I go in and audit a massage business’ website, social media pages, financial documents, marketing strategy, stuff like that. I tell them where…
Do you know how to convert those occasional or special occasion massage clients into regulars? You know, those clients that only come when they’re really hurting, or just once a year for their birthday when their spouse buys them…
When most people think of a brand, they immediately think of a logo, colors, patterns, graphics, and all that pretty stuff. While the term branding has been used for centuries, what it’s most associated with is ranchers who branded their…
While I fully understand the need to get clients in the door quickly, get money flowing into your business so you can, you know, pay the bills, there is a long-game in marketing that is so often frowned upon, but…
Business coaches are everywhere it seems right now, with so many offering the moon and stars, some claiming to have some secret formula to success. And while there are some truly amazing business coaches, experts, and teachers out there, there’s…
Many massage therapists get caught up in marketing and advertising, just trying to get clients in the door and hopefully keep them coming back. But what if that’s not working? What if all your efforts don’t seem to be paying…
Anyone can put words to page, but few have a natural talent for stringing them together in a way that grabs the reader’s attention and makes them want more, or better yet, makes them want to book an appointment with…
The shutdowns and subsequent change-ups in local markets and economies, as well as some serious time to reflect over the last year or so have given a lot of massage therapists a nudge to rebrand their businesses. If you’ve been…
A lot of massage therapists talk about niching down, focusing on a specific modality or style of work or something along those lines. You know, prenatal therapists, oncology therapists, pain management therapists, that sort of thing. That’s wonderful, and I’m…
I get asked a lot about business names. What name I think is “good” for someone’s business. And I love to work this stuff out with people, I really do. There’s usually a lot of thought that’s went into it;…
Let’s talk about building your own business when you’re operating within another business, like renting a room within an established salon or wellness center. I see this a lot…therapists who are struggling with building their own seemingly separate brand and…