What we typically see in our industry, and what a lot of newer business owners tend to lean toward when it comes to setting up their menu of services, is offering by modality; Swedish Massage, Deep Tissue Massage, Myofascial Release,…
One of the business consultations I offer is called a Review & Feedback, and it’s basically where I go in and audit a massage business’ website, social media pages, financial documents, marketing strategy, stuff like that. I tell them where…
Today, let’s talk about marketing, and specifically why all your marketing efforts don’t seem to be working. Now, this may not be what you want to hear, but as always, a little tough love is sometimes necessary, and that’s part…
If burnout and stress have taken over and you’re considering closing your business or otherwise giving up… First, give yourself some grace. You are not a failure because you’re human and need a break. You’re not a failure because you…
It can be easy to get caught up in throwing money at this or that in hopes it will get you more clients, or overall grow your business and make it better. But do you know if that money is…
One of the biggest factors in determining if you’ll succeed in business, is simple. It all boils down to consistency. It’s not about the newest marketing trend or some magic trick...it’s about being consistent in all aspects of your business.…
As a business owner there’s a thousand different hats to wear, and seeing clients is just a fraction of your responsibilities. From marketing to social media management, bookkeeping to laundry, even as a solo therapist there’s a lot to keep…
It’s a common question I see floated around; something to the effect of “A client asked for a discount, what do I do?” This could be in reference to a client who is wanting to come very regularly, someone who…
Today for y’all, I’ve got what some might consider a little bit of a hot take – I mean, I don’t really think it is, but ya know, the internet.... When you want to bring more massage therapists, an esthetician,…
There’s a lot of you who are renting out rooms and bringing more massage therapists or other healthcare pros into your business on a rental basis. And while this is an awesome business move for a lot of people, there’s…
Business coaches are everywhere it seems right now, with so many offering the moon and stars, some claiming to have some secret formula to success. And while there are some truly amazing business coaches, experts, and teachers out there, there’s…
How many of your clients come back again and again? It’s a lot more cost effective to get clients to come for repeat appointments than it is to constantly try to get new clients in, right? And a steady clientele…
Having worked with a lot of massage therapists, I’m regularly asked to help dig into the numbers of these businesses. That means I need to get a good look at all the finances. So the very first thing I often…
Habits and systems you have in place can make or break a business. You probably have a ton of habits within your massage practice, many of which you just naturally developed as you went along. What you say when you…
It’s one of my favorite times of year, and no it’s not necessarily because of all the Christmas lights and delicious goodies everyone is baking right now, although that definitely doesn’t hurt; in business, it’s time for an end-of-year review…
I shared an old video and blog the other day over in our Facebook group and it got some good conversation going about defining success by a number. And this is probably going to be a little ranty, with some…
We're now in the 4th quarter of 2021 and that means if you haven't yet, it's time to do a quarterly review of your business. This is kind of like a checkup you’d get at the doctor. We want to…
Avoiding your struggles and what frustrates you does not equate to a positive mindset. It’s willful ignorance under the guise of positivity…and it’s going to destroy your business. I see far too many business owners who take self-care and following…
Warning…this is another tough love session today, so if you're not in the mood, move along. If you’ve been working on your business cards, or trying to design the perfect logo, or word the perfect little email, or anything like…
Many massage therapists get caught up in marketing and advertising, just trying to get clients in the door and hopefully keep them coming back. But what if that’s not working? What if all your efforts don’t seem to be paying…
If you’re looking for business advice, there’s about a gazillion articles and books filled with all kinds of tips and tricks that promise to skyrocket you to success. As a business owner, it’s easy to grasp onto these things and…
When you’re going to be bringing someone into your business, in whatever capacity that may be, it can be easy to solely pay attention to their skill-set pertaining to the job you’re hiring them for, right? If you’re bringing on…
So you’re finally ready to hire, to bring on more massage therapists, a receptionist, other bodyworkers, service pros, or healthcare providers. Whatever their skills and whatever type of massage business you’re looking at growing, there are some critical steps to…
If you ask anyone who’s achieved great success in business and life, how they did so, there’s one common theme to pretty much all their answers…..setting and achieving specific goals. Sounds simple, right? I want X and I work toward…
We’re going to be looking at some numbers today because I want you to understand the why behind what you make as an employee or as a business owner, and I want to shed a little light onto the reality…
There’s a lot that goes into starting and running a business, no doubt, but there are some broad concepts I really wish more new business owners understood. These are often not realized until you’ve been in the game a while…
“In writing, you must kill all your darlings.” this is a quote attributed to William Faulkner, and while it’s often used as a reminder to writers and authors, it also holds true in the business world. Just as an author…
Are you guilty of offering numerous services along with lots of add-ons and upgrades? If so, you may be losing out on all kinds of sales. It’s easy to fall into the trap of thinking you need to have a…
I’m not a fan of considering other therapists your competition. However, from a basic business standpoint, they are. If there are other massage therapists in your area, that’s your competition. But the unique thing about this profession is that we’re…
When it comes to pricing your services there’s a number of ways to go about it, but there’s two basic forms of pricing that you should consider; basing them on the cost or basing them on the value. Each has…