Do you know how to convert those occasional or special occasion massage clients into regulars? You know, those clients that only come when they’re really hurting, or just once a year for their birthday when their spouse buys them…
While some people prefer the term 'customer service', I find the term client relations more appropriate and applicable to us in the massage industry. We're not just talking about providing great customer service in the traditional sense, but creating a…
It’s a common question I see floated around; something to the effect of “A client asked for a discount, what do I do?” This could be in reference to a client who is wanting to come very regularly, someone who…
The other day I was having a conversation with a newer friend and we got to talking about the massage industry, and she said something to the effect of “isn’t it weird just….doing that, like rubbing on naked people.” And…
You can’t build a business on one-off massage clients. It just doesn’t work. I mean, even tourist areas rely on some local and repeat clientele. And if you’re not in a heavily touristy area, you have to get at least…
When you hear the term ideal client or ideal client profile, a lot of people stick with demographics, like age and income and stuff like that. But those are just specific characteristics you can plus into an ad target. They’re…
We like to consider ourselves logical beings; that we make informed decisions and come to a conclusion based on facts and figures...but studies show that’s not exactly true. In fact, numerous studies have shown that we make decisions, including purchasing…
I’m not a fan of considering other therapists your competition. However, from a basic business standpoint, they are. If there are other massage therapists in your area, that’s your competition. But the unique thing about this profession is that we’re…
We all face it at one point or another in our career… While most clients you’ll see throughout your career will be wonderful, you’ll most likely experience some who aren’t so pleasant to work with. And then there’s that very…
There’s a lot that goes into running a successful massage practice. You need to know how to market, how to keep up with your finances, obviously the hands-on work has to be stellar, and all that good stuff, but there’s…
It’s an unfortunate and inevitable part of this industry. The dreaded happy ending requests, the “what’s your draping policy” or “I’m really hot, can I take the sheet off?” nonsense. As much as we might not like it as professionals,…
We all want a full book of clients, right? Especially regular clients…those who keep coming back again and again. But getting each client to return can seem a little daunting, and if you don’t have a solid rebooking strategy in…
There’s a struggle that a lot of massage therapists face when we’re focused on clinical work and “fixing” a client’s pain…how do you build a business based on repeat clientele when they don’t need “fixing” anymore? So, a client comes…
Are your clients dependent on you? Do they know when it’s been too long between massages and automatically know that’s what they need? You can’t build a business on one-off massage clients. It just doesn’t work for most of us.…
Let’s look at the 3 stages the typical difficult client goes through, and if not handled at the first stage, it’s only going to be progressively harder to curb that behavior in the next stages. STAGE ONE Pushing Boundaries We’ve…
I wanted to talk to you today about the idea of honoring your price on existing clients indefinitely. That means raising your prices ONLY for new clients and why this is the approach I took in my practice, and you…
I’ve got a little tough love to throw your way again. So let’s talk about why you don’t have clients; why you’re struggling to get people to book with you, and therefore why you’re not making money. Every day it seems several…
When you think of writing out your SOAP notes, or whatever format of client and progress notes you may follow, you may stick with the usual…subjective complaints and concerns, the objective findings, your assessment of that and the actions you…
Let’s discuss something that is even more important than your massage skills; more important than what modalities you practice; more important than any other aspect of your business when it comes to getting and retaining clients. A lot of therapists…
So you have a client come in for an appointment. They love the massage, pay you, and then they’re gone. But if you’re leaving things there, if you’re not following up with that client, you’re letting money walk out the door;…
This week, let’s talk about portraying your passion to potential clients. There’s a great quote by Theodore Roosevelt…”People don’t care how much you know until they know how much you care.” While this statement may seem a bit cheesy to…
Today, we’re talking policies; what policies to have and why you need to always enforce them. Policies are crucial to a business. They’re going to set boundaries for what you as a business should expect from your clients, and what…
I thought we’d look at a few ways you might very well be doing some things that are not only not attracting clients, but are actually making people turn away from your business completely? There’s a lot of intricacies to…
Since the holidays are just around the corner, in this week I thought we’d talk about giving gifts in your business. The holidays are going to be here before you know it, and while I’ve talked about marketing during this…
Have you ever taken an appointment on your day off? Or lowered your prices because somebody just asked you to. What about have you ever been talked into yet another free chair massage gig even though you really didn’t want…