It can be easy to get caught up in throwing money at this or that in hopes it will get you more clients, or overall grow your business and make it better. But do you know if that money is…
As a business owner there’s a thousand different hats to wear, and seeing clients is just a fraction of your responsibilities. From marketing to social media management, bookkeeping to laundry, even as a solo therapist there’s a lot to keep…
If I was to open up another massage business, there’s so many things I’d do differently this go around. So much I learned over the years that I’d apply before those doors were even open. I don’t have time to…
Today for y’all, I’ve got what some might consider a little bit of a hot take – I mean, I don’t really think it is, but ya know, the internet.... When you want to bring more massage therapists, an esthetician,…
There’s a lot of you who are renting out rooms and bringing more massage therapists or other healthcare pros into your business on a rental basis. And while this is an awesome business move for a lot of people, there’s…
Business coaches are everywhere it seems right now, with so many offering the moon and stars, some claiming to have some secret formula to success. And while there are some truly amazing business coaches, experts, and teachers out there, there’s…
Having worked with a lot of massage therapists, I’m regularly asked to help dig into the numbers of these businesses. That means I need to get a good look at all the finances. So the very first thing I often…
Habits and systems you have in place can make or break a business. You probably have a ton of habits within your massage practice, many of which you just naturally developed as you went along. What you say when you…
In these weekly posts I usually focus on business tips and such for those who are already in business for themselves, although I do know a lot of y’all aren’t quite there yet but are prepping to be. And so…
Before you begin putting your business together, or even if you’re years into it and you’re ready to finally take a good hard look at getting things together, it's important to understand how aspects of who you are and how…
Warning…this is another tough love session today, so if you're not in the mood, move along. If you’ve been working on your business cards, or trying to design the perfect logo, or word the perfect little email, or anything like…
Many massage therapists get caught up in marketing and advertising, just trying to get clients in the door and hopefully keep them coming back. But what if that’s not working? What if all your efforts don’t seem to be paying…
We’re going to be looking at some numbers today because I want you to understand the why behind what you make as an employee or as a business owner, and I want to shed a little light onto the reality…
There’s a lot that goes into starting and running a business, no doubt, but there are some broad concepts I really wish more new business owners understood. These are often not realized until you’ve been in the game a while…
When it comes to pricing your services there’s a number of ways to go about it, but there’s two basic forms of pricing that you should consider; basing them on the cost or basing them on the value. Each has…
It’s a common complaint among massage therapists…massage schools need to teach this, this, and that. And yeah, there’s all kinds of stuff that “should” be taught in massage school. And let me first say, before anyone starts writing some argument in the comments this early…
This shutdown and the unknowns surrounding reopening have caused a lot of people to stop and take a good look at their business, at what their goals are and why, and how to move forward in all this. And for…
We’re in a unique time right now. Business as usual has stopped and you probably have a bit more time on your hands right now. You may be like many and making massive to-do lists and setting big goals for…
Today we’re going to tackle this 6-figure goal that so many therapists seem to be touting as the be-all-end-all of success, and why I think this approach is B.S. It seems like the massage industry is getting more and more…
As a small business owner, you may be like many others…starting out with big ideas and dreams, and not much else. But this can lead to making some big mistakes that completely interfere with those dreams. So, here’s 5 common…
Let’s talk about building your own business when you’re operating within another business, like renting a room within an established salon or wellness center. I see this a lot…therapists who are struggling with building their own seemingly separate brand and…
Let’s talk about how to stay focused; specifically, when you’ve got a thousand things running through your head that are all supposed to be THE thing that will push your business over the top, right? The things that all these…
I thought I’d talk about what it takes to own a massage practice. Whether you’re just out of massage school or you’ve been in the field for a while working for someone else, and you’re just ready to get out…