One of the business consultations I offer is called a Review & Feedback, and it’s basically where I go in and audit a massage business’ website, social media pages, financial documents, marketing strategy, stuff like that. I tell them where…
“How do I get clients?” It’s a question I get all the time. But it’s a really generic question that doesn’t allow for much more than a generic answer. Because getting clients is complicated…not in the sense that it’s hard…
Today, let’s talk about marketing, and specifically why all your marketing efforts don’t seem to be working. Now, this may not be what you want to hear, but as always, a little tough love is sometimes necessary, and that’s part…
Do you know how to convert those occasional or special occasion massage clients into regulars? You know, those clients that only come when they’re really hurting, or just once a year for their birthday when their spouse buys them…
When most people think of a brand, they immediately think of a logo, colors, patterns, graphics, and all that pretty stuff. While the term branding has been used for centuries, what it’s most associated with is ranchers who branded their…
I talk with a lot of massage therapists and lately several have said they’re really struggling with social media. What to post? When to post? How often to post? How to get engagement? Where am I going wrong? Is this…
It’s a common question I see floated around; something to the effect of “A client asked for a discount, what do I do?” This could be in reference to a client who is wanting to come very regularly, someone who…
If I was to open up another massage business, there’s so many things I’d do differently this go around. So much I learned over the years that I’d apply before those doors were even open. I don’t have time to…
While I fully understand the need to get clients in the door quickly, get money flowing into your business so you can, you know, pay the bills, there is a long-game in marketing that is so often frowned upon, but…
Business coaches are everywhere it seems right now, with so many offering the moon and stars, some claiming to have some secret formula to success. And while there are some truly amazing business coaches, experts, and teachers out there, there’s…
If you’re constantly trying to get in front of new clients, growing your audience so you can be seen more and more, you might just be falling into a common marketing trap and it often only creates a vicious cycle…
It’s officially the holiday seasons, which means it’s gift card season for many of you. I’ve talked about all kinds of things concerning gift cards sales before, but one thing I think is really important and I want to discuss…
Your business’ website is one of the most important parts of your digital presence; it’s what’s going to be the first impression of your business for many of your potential clients, so it needs to be effective. So here’s 2…
While a lot of people might think blogging is dead, it’s not. I’m not saying you need to have this massive blog with posts every day and ads everywhere or any of that, like you’re suddenly a full-time blogger. But…
How many of your clients are real, hardcore fans? I mean the kind that are booking an appointment the minute they know you have an opening, the kind that won't hesitate to pay more, tip more, tell their friends to…
We're now in the 4th quarter of 2021 and that means if you haven't yet, it's time to do a quarterly review of your business. This is kind of like a checkup you’d get at the doctor. We want to…
If you follow me on Facebook and Instagram, you probably saw last week that most of my content was removed because someone was reporting all my stuff and my website. It’s since been corrected and it’s all back, thankfully, and…
Many people use the terms marketing and advertising interchangeably, but there are some big differences between the two, and it’s important that you as a business owner understand those differences. While you may think they’re just some business terms, not…
Anyone can put words to page, but few have a natural talent for stringing them together in a way that grabs the reader’s attention and makes them want more, or better yet, makes them want to book an appointment with…
You can’t build a business on one-off massage clients. It just doesn’t work. I mean, even tourist areas rely on some local and repeat clientele. And if you’re not in a heavily touristy area, you have to get at least…
I did a basic overview on this topic in a video and post a long time ago, but it bears repeating and I want to expand on it a bit as I still see this all the time. Stop asking…
Scarcity marketing is an approach that can drastically increase your clientele, with relatively little work on your part. It’s not about paying for this or that, spending hours crafting the perfect offer, or your more traditional marketing tactics, but rather…
There’s no doubt that video is king right now. It’s the primary format social media sites push. It’s engaging and creates more of a personal connection with your audience. But it’s also wildly intimidating and scary for a lot of…
A lot of massage therapists talk about niching down, focusing on a specific modality or style of work or something along those lines. You know, prenatal therapists, oncology therapists, pain management therapists, that sort of thing. That’s wonderful, and I’m…
Marketing can be difficult for many business owners, and massage therapists are no different. Most therapists who struggle to market themselves are worried about coming across as salesy or desperate, and that’s perfectly understandable. But I’ve got news for you;…
When you hear the term ideal client or ideal client profile, a lot of people stick with demographics, like age and income and stuff like that. But those are just specific characteristics you can plus into an ad target. They’re…
We like to consider ourselves logical beings; that we make informed decisions and come to a conclusion based on facts and figures...but studies show that’s not exactly true. In fact, numerous studies have shown that we make decisions, including purchasing…
“In writing, you must kill all your darlings.” this is a quote attributed to William Faulkner, and while it’s often used as a reminder to writers and authors, it also holds true in the business world. Just as an author…
While many of you may still have some time on your hands right now given the current circumstances, why not use this opportunity to fine tune your website a bit. There are a lot of things to consider and changes…
You’ll see all kinds of stories from people in business talking about how they took some huge business leap with no safety net and WOW! Look at them now! They’re a millionaire! Look at the proof with this picture of…