A year ago, finding events where you could network, get some personal exposure in your community, build your brand, and speak directly to your audience, that was easy. They were a regular occurrence probably. But now, given the circumstances of…
It’s November, y’all! That means a month of thankful posts all over Facebook and Instagram and about 8 weeks until Christmas! So, what have you got in the works for the holidays? If you haven’t yet, now is the time to…
If you look at websites, social media pages, and other forms of marketing and promotion for most massage businesses, you’ll find a pretty common focus: techniques. It’s in the services list, in their about section, and even included in their…
We all want a full book of clients, right? Especially regular clients…those who keep coming back again and again. But getting each client to return can seem a little daunting, and if you don’t have a solid rebooking strategy in…
Things are a bit crazy right now with the current COVID-19 circumstances and our industry being put in a standstill, but I thought this would be a good time to take a look at how to use slow times strategically…
There’s a struggle that a lot of massage therapists face when we’re focused on clinical work and “fixing” a client’s pain…how do you build a business based on repeat clientele when they don’t need “fixing” anymore? So, a client comes…
Are your clients dependent on you? Do they know when it’s been too long between massages and automatically know that’s what they need? You can’t build a business on one-off massage clients. It just doesn’t work for most of us.…
If you haven’t already, you may want to consider adding in some sort of community events to your practice, like workshops and classes, things like that. So let’s look at if this is a good fit for your business and…
There’s been some big changes with Facebook recently and it’s really taking a toll on businesses. You see, Facebook decided that they’ll be focusing on groups, showing more posts from groups to people than they will all those posts from…
I thought we could talk a bit about growing your business even when money is tight. I know a lot of you would love to get more clients, would love to bring in more revenue, would love to expand to…
As we close out 2019, I wanted to help finish the year by giving you a little tip for moving forward into 2020. Stop with all the nonsense marketing tricks and go back to the basics. I don’t know about…
We’ve only got about 2 ½ month until Christmas! I know you might think it’s early, but in this industry, the earlier you prep for the holiday season, the better off you’ll be. So, let’s look at some ways you…
I’ve got a little tough love to throw your way again. So let’s talk about why you don’t have clients; why you’re struggling to get people to book with you, and therefore why you’re not making money. Every day it seems several…
I wanted to bust a myth for you guys today. And yes, I kind of have a dog in this fight, so to speak, because I’ve heard people rail against my business and others like it saying it’s of no…
This week, let’s talk websites. Because there’s a lot of bad ones out there, and there’s a lot of mistakes to be made in the process of getting one. So, here’s my 7 biggest tips for making the best website! …
On any day, in any Facebook group, or business-based collection of people, this question will undoubtedly be asked…“What’s the best way to market?” or “How do I get clients?” Give it just a few minutes and you’ll see a plethora…
Today, let’s talk about marketing and the kind of promotions you’re running. I see a lot of promotions, social media posts, and emails for massage therapists, and unfortunately, many of them have one thing in common…it’s all about a discount…
Today, I want to focus on where you’re running your business from. What I mean by this is, are you making business decisions from a place of desperation or motivation? There is a crucial difference between being motivated and being…
Today, let’s talk about the 3 types of potential clients you need to market to. It doesn’t matter what your niche or specialty is, knowing these three and how to speak with them, will make your marketing far more effective…
This week, let’s talk discounting…specifically how to be strategic with it instead of just throwing out discount after discount, hoping that results in a steady stream of clients. Discounting is a hot-button issue for a lot of therapists, and there…
Let’s talk about building your own business when you’re operating within another business, like renting a room within an established salon or wellness center. I see this a lot…therapists who are struggling with building their own seemingly separate brand and…
In this week’s blog/video, let’s talk a bit about the importance of marketing; how you can’t sell what you don’t market. Straight out of the gate here, you have to sell…period. And to sell, you have to market. I’m not…
This week, let’s talk about portraying your passion to potential clients. There’s a great quote by Theodore Roosevelt…”People don’t care how much you know until they know how much you care.” While this statement may seem a bit cheesy to…
I thought we’d look at a few ways you might very well be doing some things that are not only not attracting clients, but are actually making people turn away from your business completely? There’s a lot of intricacies to…