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There’s a lot that goes into starting, running, and growing a successful massage practice. It can be overwhelming! That’s why we want to break some of these business topics down to make it easy to understand and implement into you business.

Take a look and start turning your business into your dream!

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12 WAYS TO MARKET YOUR MASSAGE PRACTICE ON A BUDGET

When you’re just starting your business, or you’re just starting to take it seriously, the money isn’t exactly rolling in yet. You have to find creative and cheap ways to market your business so you can keep the bills paid.

So here’s 12 ways to market your massage practice on a budget…

THE MOST IMPORTANT SKILL YOU CAN HAVE IN BUSINESS

There is a particular skill-set that is crucial to your business and yet is often overlooked as if it were some obvious thing that no one ever has to think of; but that couldn’t be farther from the truth.

THE 3 TYPES OF CLIENTS TO MARKET TO

There are 3 primary types of potential clients, and you’ll need to write your copy in a slightly different way for each in order to have the most impact.

SHOULD YOU HIRE OR STAY SOLO?

There’s this idea that you’re somehow less successful if you decide to stay solo, and it’s simply not true. It boils down to a single question you have to ask yourself…

ARE YOU BEING CHEAP OR BEING STRATEGIC WITH YOUR MONEY?

There is a big difference between being cheap and being strategic with your money; one will help you to grow quickly and the other will only hurt your business; and yet these are often confused by entrepreneurs.

SHOULD YOU RAISE YOUR RATES?

It’s not just about “should I” but also about all the other circumstances that come along with this major business decision. So we’re going to look at 4 questions to ask yourself to know if it’s time to raise your rates.

7 SIMPLE WAYS TO BOOST GIFT CARD SALES

Gift card sales shouldn’t be a passive activity that only the client brings up to you. Instead, this should be something you actively promote on a regular basis.

WRITING A MARKETING PLAN

You can’t just sit back and expect clients to come to you; you have to get out there and draw them in. There’s social media, email marketing, websites, events, open houses…the list goes on and on. Where do you start?

WHY YOU SHOULD DATE YOUR CLIENTS

Do you share all your baggage on a first date? Do you spill your whole life story on a first date? Do you get down on one knee and propose on a first date? NO! Then why would you sell the first time you interact with a potential client?

ETHICAL MARKETING
PERSUASION vs MANIPULATION

You run a business! If you’re not selling, you don’t have a business, you have an expensive hobby. But how do you sell without coming across as sleazy?

10 WAYS TO USE SLOW TIMES TO BOOST YOUR SALES

Whether these are rare occurrences or a regular thing for you, knowing how to use that slow time wisely will benefit your business immensely. So let’s look at 10 ways to use those slow times to boost your business…

CONSTRUCTIVE vs DESTRUCTIVE CRITICISM

Are you letting others’ opinions of you and your business affect your practice? Owning a business takes guts. You’re putting yourself out there for the world to see, and you know what happens when you do that, right? There will ALWAYS be critics.

IS YOUR WEBSITE AN ASSET OR A WASTE OF TIME?

Your website is one of the most effective forms of marketing available, but only if you use it correctly. So, is your website helping or hurting your business?

WHY YOU DON’T WANT EVERYONE LIKING YOUR FACEBOOK PAGE

I know we all like to see a large number of likes on our business pages, but that’s not necessarily going to help you. It’s not about the quantity of likes, it’s about the quality of those likes.

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