If you’ve done research on anything business related, you know how crucial marketing is. You can give the greatest massage in the world, but if no one knows your business exists, you’ll never be successful. You can’t just sit back and expect clients to come to you; you have to get out there and draw them in. There’s social media, email marketing, websites, events, open houses…the list goes on and on. Where do you start?
Do you share all your baggage on a first date? Do you spill your whole life story on a first date? Do you get down on one knee and propose on a first date? NO! Then why would you sell the first time you interact with a potential client?
Marketing can be difficult for many business owners, and massage therapists are no different. Most therapists who struggle to market themselves are worried about coming across as salesy or desperate, and that’s perfectly understandable. But I’ve got news for you; asking someone to make an appointment, to rebook, or maybe refer a friend, none of that is salesy or desperate. You run a business! If you’re not selling, you don’t have a business, you have an expensive hobby.
We all have them…those days or weeks where most everyone seems to cancel, or several clients go on vacation at the same time, or maybe you’ve sustained an injury that means you can’t see clients for a short period. Whether these are rare occurrences or a regular thing for you, knowing how to use that slow time wisely will benefit your business immensely. So let’s look at 10 ways to use those slow times to boost your business…
Are you letting others’ opinions of you and your business affect your practice? Owning a business takes guts. You’re putting yourself out there for the world to see, and you know what happens when you do that, right? There will ALWAYS be critics.
Websites are vital to getting clients, but it can’t be just any old website! Let me give you a few statistics here…
According to Yelp, 85% of consumers use the internet to find local businesses. 50% of people who search for a local business on their smart phone, visit a store within 24 hours?
I know we all like to see a large number of likes on our business pages, but that’s not necessarily going to help you. It’s not about the quantity of likes, it’s about the quality of those likes.