When you’re just starting your business, or you’re just starting to take it seriously, the money isn’t exactly rolling in yet. You have to find creative and cheap ways to market your business so you can keep the bills paid. So here’s 12 ways to market your massage practice on a budget…

READ MORE

   

 

 

 

 

   

   

There is a particular skill-set that is crucial to your business and yet is often overlooked as if it were some obvious thing that no one ever has to think of; but that couldn’t be farther from the truth. No matter the size of your business, whether you’re a one-person show or have a huge facility with numerous employees or renters, this skill will either lead to your success or the lack of it will lead to your demise.

READ MORE

   

 

 

 

 

   

A common mistake many therapists make in marketing is to send out a single message. They use one type of language to speak to a multitude of people. What they don’t take into account, and maybe you’re guilty of this yourself, is how each person’s experiences and knowledge will influence how they need to be spoken to. There are 3 primary types of potential clients, and you’ll need to write your copy in a slightly different way for each in order to have the most impact.

READ MORE

 

 

 

 

   

Many therapists have this idea that part of growing a business means one day hiring employees or renting out rooms to other therapists. And if that really is your goal, great. But if it’s not, or it’s come to the point where you realize that’s not what you want anymore, that’s great too. There’s this idea that you’re somehow less successful if you decide to stay solo, and it’s simply not true. It boils down to a single question you have to ask yourself…

READ MORE

 

 

 

 

There is a big difference between being cheap and being strategic with your money; one will help you to grow quickly and the other will only hurt your business; and yet these are often confused by entrepreneurs. Being cheap is simply about spending less money. Being strategic means that you’ve prioritized the best ways to spend your money to get the most return; even if that means spending a lot.

READ MORE

 

 

 

 

It’s a common question many therapists ask themselves as they grow in their career. “Should I raise my rates?” And then there’s all the follow-up questions…   It’s not just about “should I” but also about all the other circumstances that come along with this major business decision. And while we can’t cover it all in a single blog post, I want to tackle the major issue. So we’re going to look at 4 questions to ask yourself to know if it’s time to raise your rates.

READ MORE

 

 

 

 

Yes, the holidays are still a few months away, but that doesn’t mean you don’t need to up your gift card game! Gift cards aren’t just for the holidays, but for any occasion, so why not make those sales part of your regular marketing, just like you do your standard services? Gift card sales shouldn’t be a passive activity that only the client brings up to you. Instead, this should be something you actively promote on a regular basis. Here’s 7 simple ways you can push those gift card sales all year long without being salesy…

READ MORE

 

 

 

 

If you’ve done research on anything business related, you know how crucial marketing is. You can give the greatest massage in the world, but if no one knows your business exists, you’ll never be successful. You can’t just sit back and expect clients to come to you; you have to get out there and draw them in. There’s social media, email marketing, websites, events, open houses…the list goes on and on. Where do you start?

READ MORE

 

 

 

 

Do you share all your baggage on a first date? Do you spill your whole life story on a first date? Do you get down on one knee and propose on a first date? NO! Then why would you sell the first time you interact with a potential client?

READ MORE

 

 

 

 

Marketing can be difficult for many business owners, and massage therapists are no different. Most therapists who struggle to market themselves are worried about coming across as salesy or desperate, and that’s perfectly understandable. But I’ve got news for you; asking someone to make an appointment, to rebook, or maybe refer a friend, none of that is salesy or desperate. You run a business! If you’re not selling, you don’t have a business, you have an expensive hobby.

READ MORE

 

 

 

 

We all have them…those days or weeks where most everyone seems to cancel, or several clients go on vacation at the same time, or maybe you’ve sustained an injury that means you can’t see clients for a short period. Whether these are rare occurrences or a regular thing for you, knowing how to use that slow time wisely will benefit your business immensely. So let’s look at 10 ways to use those slow times to boost your business…

READ MORE

 

 

 

 

Are you letting others’ opinions of you and your business affect your practice? Owning a business takes guts. You’re putting yourself out there for the world to see, and you know what happens when you do that, right? There will ALWAYS be critics.

READ MORE

 

 

 

Websites are vital to getting clients, but it can’t be just any old website! Let me give you a few statistics here…

According to Yelp, 85% of consumers use the internet to find local businesses. 50% of people who search for a local business on their smart phone, visit a store within 24 hours?

READ MORE

 

 

 

 

I know we all like to see a large number of likes on our business pages, but that’s not necessarily going to help you. It’s not about the quantity of likes, it’s about the quality of those likes.

READ MORE