ARE YOU BEING CHEAP OR BEING STRATEGIC WITH YOUR MONEY?

There is a big difference between being cheap and being strategic with your money; one will help you to grow quickly and the other will only hurt your business; and yet these are often confused by entrepreneurs. Being cheap is simply about spending less money. Being strategic means that you’ve prioritized the best ways to spend your money to get the most return; even if that means spending a lot. READ MORE

 

 

 

 

SHOULD YOU RAISE YOUR RATES?

It’s a common question many therapists ask themselves as they grow in their career. “Should I raise my rates?” And then there’s all the follow-up questions…   It’s not just about “should I” but also about all the other circumstances that come along with this major business decision. And while we can’t cover it all in a single blog post, I want to tackle the major issue. So we’re going to look at 4 questions to ask yourself to know if it’s time to raise your rates. READ MORE

 

 

 

7 SIMPLE WAYS TO BOOST GIFT CARD SALES

Yes, the holidays are still a few months away, but that doesn’t mean you don’t need to up your gift card game! Gift cards aren’t just for the holidays, but for any occasion, so why not make those sales part of your regular marketing, just like you do your standard services? Gift card sales shouldn’t be a passive activity that only the client brings up to you. Instead, this should be something you actively promote on a regular basis. Here’s 7 simple ways you can push those gift card sales all year long without being salesy… READ MORE

 

 

 

WRITING A MARKETING PLAN

If you’ve done research on anything business related, you know how crucial marketing is. You can give the greatest massage in the world, but if no one knows your business exists, you’ll never be successful. You can’t just sit back and expect clients to come to you; you have to get out there and draw them in. There’s social media, email marketing, websites, events, open houses…the list goes on and on. Where do you start?

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WHY YOU SHOULD DATE YOUR CLIENTS 

Do you share all your baggage on a first date? Do you spill your whole life story on a first date? Do you get down on one knee and propose on a first date? NO! Then why would you sell the first time you interact with a potential client?

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ETHICAL MARKETING: PERSUASION VS MANIPULATION

Marketing can be difficult for many business owners, and massage therapists are no different. Most therapists who struggle to market themselves are worried about coming across as salesy or desperate, and that’s perfectly understandable. But I’ve got news for you; asking someone to make an appointment, to rebook, or maybe refer a friend, none of that is salesy or desperate. You run a business! If you’re not selling, you don’t have a business, you have an expensive hobby.

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10 WAYS TO USE SLOW TIMES TO BOOST YOUR BUSINESS

We all have them…those days or weeks where most everyone seems to cancel, or several clients go on vacation at the same time, or maybe you’ve sustained an injury that means you can’t see clients for a short period. Whether these are rare occurrences or a regular thing for you, knowing how to use that slow time wisely will benefit your business immensely. So let’s look at 10 ways to use those slow times to boost your business…

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CONSTRUCTIVE CRITICISM VS DESTRUCTIVE CRITICISM

Are you letting others’ opinions of you and your business affect your practice? Owning a business takes guts. You’re putting yourself out there for the world to see, and you know what happens when you do that, right? There will ALWAYS be critics.

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IS YOUR WEBSITE AN ASSET OR A WASTE OF TIME?

Websites are vital to getting clients, but it can’t be just any old website! Let me give you a few statistics here…

According to Yelp, 85% of consumers use the internet to find local businesses. 50% of people who search for a local business on their smart phone, visit a store within 24 hours?

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WHY YOU DON’T WANT EVERYONE TO LIKE YOUR FACEBOOK PAGE

I know we all like to see a large number of likes on our business pages, but that’s not necessarily going to help you. It’s not about the quantity of likes, it’s about the quality of those likes.

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