Many massage therapists get caught up in marketing and advertising, just trying to get clients…
A lot of massage therapists talk about niching down, focusing on a specific modality or style of work or something along those lines. You know, prenatal therapists, oncology therapists, pain management therapists, that sort of thing. That’s wonderful, and I’m all for it. But there’s another form of niching down that I think gets overlooked and can set you apart from every other massage therapist in your area.
How about niching down a uniquely incredible client experience. And this doesn’t just mean have some nice amenities, I mean getting super specific and tailoring your services and amenities in a way that no one else in your area is. This definitely isn’t for everyone, but I hope this will get your wheels turning on how you can either niche down completely for this or at the very least starting upping your game on the client experience part.
Let’s say you’re a mobile therapist. You already go to people’s homes and give them a luxurious experience there, right? What about upping that a bit. Taking it to a whole new level by partnering up with some other pros to create a full-on amazing experience. I’m talking a house cleaner who will come in and tidy up while you do the massage, a chef that comes along and makes them an incredible dinner and cleans up after. So that after their massage, they come out to a clean house, a gourmet meal, and can relax for the rest of the evening, relishing in the absolute bliss you all have put them in.
Or maybe you have an office and want to tailor to parents, so you have a separate kid-friendly waiting area that’s secure and filled with all kinds of toys, video games, books, and all kinds of other things to keep their kiddos occupied while mom or dad finally gets some quiet time.
Maybe you have a location with high foot traffic and you offer a lot of super specific 15-minute services tailored just for people with very limited schedules or relying heavily on those walk-ins.
Maybe you offer lots of spa services but tweak them down for mini-services to offer spa parties or primp and paint evening, or whatever else you might come up with.
Maybe your hours are specifically tailored for certain industries or workplaces you’re surrounding by, or common lifestyles like execs who work late into the evening or early morning shift for after-work appointments for night shift factory workers.
Again, this isn’t for everyone, but is there a niche that fits your ideal clients in a way that’s more centered on the experience than it is the modality or skillset. This can offer something entirely unique to your area, setting you far apart from every other therapist around you. So what kind of niched experience can you create?