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Reorienting Your Goals

We’re in a unique time right now. Business as usual has stopped and you probably have a bit more time on your hands right now. You may be like many and making massive to-do lists and setting big goals for yourself and hustling like crazy. Or you may be in a whirlwind of emotions and feeling like crap, and generally taking this hard. And for many, you’re probably hopping back and forth between these two. Right there with you. But let’s take this time, this unique opportunity of quiet and stillness in our businesses to re-orient ourselves, our goals, and our businesses.

You probably had big plans when the new year rolled around not long ago, right? Lots of goals and to-do’s for your business. There’s this first-of-the-year mindset where we’re all doe-eyed and positive and we’re going to kick ourselves into high gear and accomplish ALL. THE. THINGS. And oftentimes, the end of the year sneaks up on us somehow and half of those things are long gone to the wayside. But this year, we got an early dose of what the heck when a pandemic decided to roll around.

So now we’re all in this weird state of what ifs and what to do, and making big plans, right? And while yes, goal setting is obviously important, it’s also not the only thing you need to focus on when it comes to goals and such right now. When you’re goal setting and working to attain those goals all the time, sometimes you lose sight of the big picture and even yourself in the process. So stop with all the goal setting and making plans for what you’re going to do once this passes, and pursuing this and that venture. Not that those are bad things, by any means, but just take a minute to do something first; actually, two things…

Reorient Yourself and Prioritize

Reorienting is about taking a step back and seeing if you’re really where you want to be; not in the sense of an end goal, like you’ve reached your pinnacle of success sort of thing, but rather are you content with how things are going right now, or at least when things are normal for your business? If so, that probably means you’re pretty much on track to reach whatever goals you have set in the grand scheme of things. If not, you’ll want to get back to some basics and work out from there. So ask yourself these questions…

What is the purpose of this business?

Is the business serving me and my life goals?

Am I serving the business as best as I can?

In what ways can I change to better the business?

In what ways can the business change to better suit me?

Remember, your business goals and your life goals have to be in sync or you’re going to quickly resent aspects of your business and/or aspects of your life.

Once you feel like you’ve reoriented yourself and gotten back to the basics of what your business is there for, now it’s time to prioritize. So start setting some goals, but before you put together big plans, put some serious thought behind what takes priority, and how this all plays out in your plans for the future. No more scatter-brained, shiny object syndrome driven goals and objectives. It’s about serious, end-goal, big picture steps and ensuring the most important aspects are taken care of; they take priority always.

So instead of using this time to hectically go through the motions and clamber around trying to make this and that work, get back to the basics and start deciding on what’s really important in your business. Not only is this going to take some stress off of you, but it’s going to help you when the dust settles about how exactly you want to move forward.

Hey there! I'm a massage therapist, educator, writer, and business pro helping massage therapists around the world build successful businesses. My goal is to give you everything you need to start, run, and grow a profitable massage practice that supports a life you love, all without the headaches I went through learning how to do it myself.

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