Anytime a massage therapist mentions that they’re not making enough money or otherwise struggling financially, the very first thing I see people racing to say is “raise your rates”. This is the go-to answer for financial trouble for so many…
It can be easy to get caught up in throwing money at this or that in hopes it will get you more clients, or overall grow your business and make it better. But do you know if that money is…
Having worked with a lot of massage therapists, I’m regularly asked to help dig into the numbers of these businesses. That means I need to get a good look at all the finances. So the very first thing I often…
Habits and systems you have in place can make or break a business. You probably have a ton of habits within your massage practice, many of which you just naturally developed as you went along. What you say when you…
It’s one of my favorite times of year, and no it’s not necessarily because of all the Christmas lights and delicious goodies everyone is baking right now, although that definitely doesn’t hurt; in business, it’s time for an end-of-year review…
Y’all know I preach on the importance of knowing your numbers, including all your KPIs, or key performance indicators. These are metrics that give you a lot of insight into your business; insights into what’s going right or wrong, and…
We're now in the 4th quarter of 2021 and that means if you haven't yet, it's time to do a quarterly review of your business. This is kind of like a checkup you’d get at the doctor. We want to…
How do you start taking control of your finances when you've just been winging it all this time? I've talked to a lot of business owners who don't have a good grasp of their numbers and have been just coasting…
Many massage therapists get caught up in marketing and advertising, just trying to get clients in the door and hopefully keep them coming back. But what if that’s not working? What if all your efforts don’t seem to be paying…
It’s yet another tough love session today guys. A whole lot of business advice thrown around is solely centered on getting clients in the door and getting a full book. I mean, a common question I see all the time…
We’re going to be looking at some numbers today because I want you to understand the why behind what you make as an employee or as a business owner, and I want to shed a little light onto the reality…
It’s no secret that 2020 handed small businesses a horrible deal. Months with no revenue, landlords and utility companies still expecting payment, and extraordinary precautionary measures to take if and when you reopened. Entrepreneurs around the world have emptied their…
Recently I’ve been working with some of our members to dig deep into their numbers; getting into the nitty gritty of the finances, the pricing, the retention rates, client value and spend, and all that good stuff. If you’re not…
Have you heard the term lifetime value or seen LTV used when talking about business metrics and KPIs? It’s a fundamental metric to understanding the health of your business. It’s going to help you determine what marketing efforts are worth…
When it comes to pricing your services there’s a number of ways to go about it, but there’s two basic forms of pricing that you should consider; basing them on the cost or basing them on the value. Each has…
We’re almost halfway through the last month of the second quarter and that means it’s a good time to do a quarterly review of your business. It’s kind of like a checkup you’d get at the doctor. We want to…
Some of y’all may have reopened already after the shut down and some of you, it’s still going to be quite some time. Regardless, one thing I keep seeing people talk about in their plans is the need to charge…
Let’s talk cash flow…specifically the 3 reasons you might be having a cash flow problem. Cash flow is a simple accounting principle. Cash flows into your business (revenue) and cash flows out (expenses). If there’s more cash flowing in than…
I wanted to talk to you today about the idea of honoring your price on existing clients indefinitely. That means raising your prices ONLY for new clients and why this is the approach I took in my practice, and you…
I’ve seen numerous therapists with questions involving the when and how of paying themselves as the owner. You may think you need to reach a specific amount of revenue or be in business a certain amount of time in order…
This week, let’s talk discounting…specifically how to be strategic with it instead of just throwing out discount after discount, hoping that results in a steady stream of clients. Discounting is a hot-button issue for a lot of therapists, and there…
This week, let’s talk about how you can be charitable in your massage practice without killing your business in the process. I’ve talked to numerous massage therapists who really want to do good, to give back, to be charitable in…
This week let’s look at something a lot of therapists are suffering from…what I like to call “starving massage therapist syndrome” or as I’ve seen others call it, “starving healer syndrome”. It’s this idea that because you’re doing good for…
How do you know it’s time to raise your rates? How much do you raise them by? How much notice do you give? And do you raise the price for existing clients or just new clients? One of the biggest…