When most people think of a brand, they immediately think of a logo, colors, patterns, graphics, and all that pretty stuff. While the term branding has been used for centuries, what it’s most associated with is ranchers who branded their…
I talk with a lot of massage therapists and lately several have said they’re really struggling with social media. What to post? When to post? How often to post? How to get engagement? Where am I going wrong? Is this…
It’s a common question I see floated around; something to the effect of “A client asked for a discount, what do I do?” This could be in reference to a client who is wanting to come very regularly, someone who…
If I was to open up another massage business, there’s so many things I’d do differently this go around. So much I learned over the years that I’d apply before those doors were even open. I don’t have time to…
If you’re constantly trying to get in front of new clients, growing your audience so you can be seen more and more, you might just be falling into a common marketing trap and it often only creates a vicious cycle…
It’s officially the holiday seasons, which means it’s gift card season for many of you. I’ve talked about all kinds of things concerning gift cards sales before, but one thing I think is really important and I want to discuss…
Your business’ website is one of the most important parts of your digital presence; it’s what’s going to be the first impression of your business for many of your potential clients, so it needs to be effective. So here’s 2…
While a lot of people might think blogging is dead, it’s not. I’m not saying you need to have this massive blog with posts every day and ads everywhere or any of that, like you’re suddenly a full-time blogger. But…
How many of your clients are real, hardcore fans? I mean the kind that are booking an appointment the minute they know you have an opening, the kind that won't hesitate to pay more, tip more, tell their friends to…
We're now in the 4th quarter of 2021 and that means if you haven't yet, it's time to do a quarterly review of your business. This is kind of like a checkup you’d get at the doctor. We want to…
If you follow me on Facebook and Instagram, you probably saw last week that most of my content was removed because someone was reporting all my stuff and my website. It’s since been corrected and it’s all back, thankfully, and…
Many massage therapists get caught up in marketing and advertising, just trying to get clients in the door and hopefully keep them coming back. But what if that’s not working? What if all your efforts don’t seem to be paying…
Many people use the terms marketing and advertising interchangeably, but there are some big differences between the two, and it’s important that you as a business owner understand those differences. While you may think they’re just some business terms, not…
Anyone can put words to page, but few have a natural talent for stringing them together in a way that grabs the reader’s attention and makes them want more, or better yet, makes them want to book an appointment with…
You can’t build a business on one-off massage clients. It just doesn’t work. I mean, even tourist areas rely on some local and repeat clientele. And if you’re not in a heavily touristy area, you have to get at least…
I did a basic overview on this topic in a video and post a long time ago, but it bears repeating and I want to expand on it a bit as I still see this all the time. Stop asking…
Scarcity marketing is an approach that can drastically increase your clientele, with relatively little work on your part. It’s not about paying for this or that, spending hours crafting the perfect offer, or your more traditional marketing tactics, but rather…
There’s no doubt that video is king right now. It’s the primary format social media sites push. It’s engaging and creates more of a personal connection with your audience. But it’s also wildly intimidating and scary for a lot of…
A lot of massage therapists talk about niching down, focusing on a specific modality or style of work or something along those lines. You know, prenatal therapists, oncology therapists, pain management therapists, that sort of thing. That’s wonderful, and I’m…
Marketing can be difficult for many business owners, and massage therapists are no different. Most therapists who struggle to market themselves are worried about coming across as salesy or desperate, and that’s perfectly understandable. But I’ve got news for you;…
When you hear the term ideal client or ideal client profile, a lot of people stick with demographics, like age and income and stuff like that. But those are just specific characteristics you can plus into an ad target. They’re…
We like to consider ourselves logical beings; that we make informed decisions and come to a conclusion based on facts and figures...but studies show that’s not exactly true. In fact, numerous studies have shown that we make decisions, including purchasing…
“In writing, you must kill all your darlings.” this is a quote attributed to William Faulkner, and while it’s often used as a reminder to writers and authors, it also holds true in the business world. Just as an author…
While many of you may still have some time on your hands right now given the current circumstances, why not use this opportunity to fine tune your website a bit. There are a lot of things to consider and changes…
A year ago, finding events where you could network, get some personal exposure in your community, build your brand, and speak directly to your audience, that was easy. They were a regular occurrence probably. But now, given the circumstances of…
It’s November, y’all! That means a month of thankful posts all over Facebook and Instagram and about 8 weeks until Christmas! So, what have you got in the works for the holidays? If you haven’t yet, now is the time to…
I’m not a fan of considering other therapists your competition. However, from a basic business standpoint, they are. If there are other massage therapists in your area, that’s your competition. But the unique thing about this profession is that we’re…
If you look at websites, social media pages, and other forms of marketing and promotion for most massage businesses, you’ll find a pretty common focus: techniques. It’s in the services list, in their about section, and even included in their…
We all want a full book of clients, right? Especially regular clients…those who keep coming back again and again. But getting each client to return can seem a little daunting, and if you don’t have a solid rebooking strategy in…
Things are a bit crazy right now with the current COVID-19 circumstances and our industry being put in a standstill, but I thought this would be a good time to take a look at how to use slow times strategically…