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Why People Buy

We like to consider ourselves logical beings; that we make informed decisions and come to a conclusion based on facts and figures...but studies show that’s not exactly true. In fact, numerous studies have shown that we make decisions, including purchasing…

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If You Can’t Find Events Make Your Own

A year ago, finding events where you could network, get some personal exposure in your community, build your brand, and speak directly to your audience, that was easy. They were a regular occurrence probably. But now, given the circumstances of…

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Holiday Planning

It’s November, y’all! That means a month of thankful posts all over Facebook and Instagram and about 8 weeks until Christmas! So, what have you got in the works for the holidays? If you haven’t yet, now is the time to…

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Sell Solutions Not Techniques

If you look at websites, social media pages, and other forms of marketing and promotion for most massage businesses, you’ll find a pretty common focus: techniques. It’s in the services list, in their about section, and even included in their…

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Forget the Standard!

Let’s talk about some standard stuff in the industry, and why I think you ought to throw some of it out the window.  In this industry, there’s a lot of things that are considered standard or customary. We can look…

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7 Tips for the Best Website

This week, let’s talk websites. Because there’s a lot of bad ones out there, and there’s a lot of mistakes to be made in the process of getting one. So, here’s my 7 biggest tips for making the best website!  …

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The Best Way to Market Your Massage Practice

On any day, in any Facebook group, or business-based collection of people, this question will undoubtedly be asked…“What’s the best way to market?” or “How do I get clients?”   Give it just a few minutes and you’ll see a plethora…

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The 3 Types Of Clients To Market To

Today, let’s talk about the 3 types of potential clients you need to market to. It doesn’t matter what your niche or specialty is, knowing these three and how to speak with them, will make your marketing far more effective…

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How to Discount Strategically

This week, let’s talk discounting…specifically how to be strategic with it instead of just throwing out discount after discount, hoping that results in a steady stream of clients.   Discounting is a hot-button issue for a lot of therapists, and there…

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Is Your Marketing Working for You?

In this week’s blog/video, let’s talk a bit about the importance of marketing; how you can’t sell what you don’t market. Straight out of the gate here, you have to sell…period. And to sell, you have to market. I’m not…

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