Forget the Standard!
Let’s talk about some standard stuff in the industry, and why I think you ought to throw some of it out the window. In this industry, there’s a lot of things that are considered standard or customary. We can look…
3 Reasons for Cash Flow Problems
Let’s talk cash flow…specifically the 3 reasons you might be having a cash flow problem. Cash flow is a simple accounting principle. Cash flows into your business (revenue) and cash flows out (expenses). If there’s more cash flowing in than…
Why I Never Raise Prices on Existing Clients
I wanted to talk to you today about the idea of honoring your price on existing clients indefinitely. That means raising your prices ONLY for new clients and why this is the approach I took in my practice, and you…
Stop With the 6-Figure B.S.
Today we’re going to tackle this 6-figure goal that so many therapists seem to be touting as the be-all-end-all of success, and why I think this approach is B.S. It seems like the massage industry is getting more and more…
Raising Prices: How, When, and By How Much
How do you know it’s time to raise your rates? How much do you raise them by? How much notice do you give? And do you raise the price for existing clients or just new clients? One of the biggest…